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Business guest posts – also known as articles hosted by other bloggers – are the content you post on websites other than yours. They are a kind of native advertising with a direct link to your website. Guest bloggers reach out to website owners, secure content placements, write the content, and submit the content for publishing.
Guest blogging is an activity that blog authors use to secure a number of benefits, particularly in terms of positioning higher in Google search results and increasing brand awareness. It’s important to think about your small business and how you can use articles to get inbound links to your website. If you are interested in guest posting service, familiarize yourself with Adsy company to learn more.
So what is an optimal guest blogging strategy in 2022? How do you write a business guest post? Do you need to follow specific guidelines to create and publish your content? Here are some guest blogging tips to help you get what you need:
Identify the Blogs to Host Your Content
To find useful blogs, it’s not enough to take a look at Google. You have to be methodical:
- Identify the blogs that dominate your niche.
- Evaluate traffic, the audience, site quality, and more (there are tools that can help with this).
- Choose the sites that offer the best opportunities for publishing your guest posts.
- Enter these sites in a vertical column of a spreadsheet.
Optimize the Spreadsheet File with Names of Bloggers
Create another page inside the file and organize the blogs you want to pitch guest posts to. Their names go in a vertical column and the useful information about each one goes in the horizontal rows to get all information in one place. Information to add includes:
- Author or person in charge of selecting guest posts
- Email and contacts
- Page for guest bloggers
- When you sent the post
- When the post was published
- Achieved results
Always remember to put quality before quantity. In other words, each site chosen to create guest posts for must be relevant to your business and authoritative.
Organize the Timing of Publications
Once you’ve found the blogs where you want to publish guest posts, you have to choose the timing of the publications. An SEO expert should carefully evaluate this aspect – for example, view this page to learn about incorporating SEO into your marketing strategy.
Google recognizes anomalies in traffic coming from incoming links. Any unjustified jumps in traffic (such as from a specific guest post published on a specific website) are suspicious. Incoming traffic should be natural.
The Blogger Study Phase Begins
This is a fundamental step to achieving your goal. Choosing a quality blog to publish your guest posts means increasing the risk of rejection for not meeting the site’s standards. Before sending an email or contacting the author, you must study his blog, the page dedicated to guest bloggers, and the posts and discussions that arise in the comments. You have to become an expert on the site where you want to publish content.
Contact the Author of the Blog
Introduce yourself, show the work you’ve done, the blog you write for, and the page you want to link to and promote. Propose the topic you want to write about – which should be relevant to the blog and its audience – but ask the author if she prefers that you write about a different topic. All the emails you send to the site owner should be written in a highly professional manner: use the appropriate language, name the attached files with meaningful names, and always enter the subject and your signature.
Write and Submit Your Best Article
The articles you write should include high quality, unique content and accompanied by clear images and useful links – no spam, no duplicate content, and no attempts to get around the rules. The post you submit must be the best content possible: rich, complete, and unique.
Find a really interesting topic on Q&A sites and forums. Prepare media materials (if it’s not possible to make a good video for the article, be sure to use your own photos that are not copied from other sites). Photos must be high quality and perfectly retouched. Follow the retouching steps that photo editing professionals do when performing photo retouching of images in Photoshop. Quality guest blogging works but can be time-consuming. So consider contacting online link building companies.
Work on SEO
How do you write an article for another blog? It has to be an SEO-perfect guest post, which means you need to make sure you take care of all the following elements:
- Title tag
- Meta description
- Titles for the web
- SEO friendly URL
- Tag H1
- H2, H3, H4 …
Don’t forget about the SEO-friendly images. You have to name the files and create an alt tag. If the blog is hosted on WordPress and you have access to the blog’s backend, you can work on the SEO elements in WordPress yourself.
Always Follow the Comments in the Article
Readers will comment on your work and (perhaps) question it after it’s published, so you must follow the discussion. You wrote the article, so you must respond to questions and defend it when necessary. You must cultivate readers’ interest and deepen that interest through meaningful commentary. The blog owner can do it, but it’s in your best interest to respond. And don’t forget to share the article on social media. Your regular readers will appreciate it, as well as the author of the blog that hosted you and her regular readers.