Women’s Initiatives Focused on Business Growth
Due to the challenging economy and increased focus on revenue generation and business growth the timing is right for women’s leadership initiatives to be a catalyst for increasing organizational market visibility. All corporate initiatives are called to directly support business strategy in the best of times and these are not the best of times. It is possible to tap more deeply into existing markets and enter new markets by promoting the organization’s interest, thought leadership and progress in the advancement of female leaders.
Becoming more targeted in efforts to bring market focus to the organizational activities and progress in retaining and advancing women links directly to common strategic goals.
- Growth goals
- Increased visibility & external profile in existing geographies
- Increased profile in new markets targeted for future growth
- Strong links and leadership opportunities with local organizations to enhance community profile
- Targeted growth through female consumers, business owners and business decision makers
- Attraction , retention and development of female talent thru visibility in local organizations and events where many of the most talented female executives and managers participate
- Increased visibility on the organization as a great place to work for all
- Additional access to female leaders within the marketplace who serve as role models and business development contacts
Consider the following data points:
- 40% of all privately held businesses are owned 50% or more by women(increasing at twice the rate, 17% versus 9%)
- One in seven of all employed persons in the United States are employed by a women owned business, 19 million people nationwide
- Women owned business account over 165 billion annually in business expenditures in areas such as information technology, telecommunications, human resource services, financial and tax products and services.
- The purchasing power of women is larger then the purchasing power of China and India combined.
As a result of the above data points, industries such as banking are defining women as an important target market both in consumer and commercial commerce.
Organizations with initiatives targeted at the attraction, retention and advancement of women are positioned well to tap into new and growing markets. Stay tuned for best practices on leveraging your women’s initiative for market growth.
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