Kristin: Tayelor: What is your line of business? What services do you offer? Where are you located?
Tayelor: I am a make-up artist and stylist. I service, Connecticut, New York, and Boston. I offer make-up application for brides, custom eyebrow shaping, eyebrow and eyelash tinting, custom blend foundation, and, powder, make-up bag makeover, and, cosmetic and fashion personal shopping. I currently work specifically with brides, bridesmaids, and with the mother of the bride and groom. I work with my clients to choose the right gown and make-up style that really reflects her core personality.
Kristin: Tayelor, working as a solopreneur is very interesting, especially working as a makeup artist. Why don’t you tell us about how you got involved in that line of work?
Tayelor: My interest of beauty began at home. My mother was the ultimate classic beauty. She was very adamant about skin and body care. She started me on the daily and nightly ritual of, cleansing, toning and moisturizing when I was about 10. And, I would sit and watch her dress for her nights out, watching with fascination as she applied her make-up with precision, which led me to attend Christin Valmy International in NYC to become an aesthetician. There were make-up classes included but, by then I was self taught and freelancing for various cosmetic lines.
Kristin: The female beauty market is saturated. What are you primary markets and how did you select them?
Tayelor: My primary market is brides. I choose to niche my business within the bridal industry because it’s fun, and I absolutely love dress-up! And this, is the ultimate dress-up. Seriously, being apart of making a woman look and feel like the queen she is on the most important, magical day of her life is just joyful.
Kristin: What marketing strategies have been most effective?
Tayelor: Thus far, the most effective strategies have been, word of mouth, social networking, blogging about wedding make-up and fashion trends, and being listed online where brides are seeking services.
Kristin: Being a small business owner is a very difficult, especially in this economy. How are you surviving?
Tayelor: I have a business plan and I follow it. Research the industry of interest, as well as the local and global competition. The next step is to implement the plan. Taking consistent daily action is key. What advice would you give to aspiring female entrepreneurs, especially those that are interested in working in the beauty industry? Attend the best school possible, take workshops, read, and continue to hone your craft. The beauty industry is very fast paced as consumers demand and expect artist to be well trained, highly skilled, and, very knowledgeable about not just choosing the best look and colors, consumers want to know about the products being applied to their face. They want to know what ingredients are in the products as well.
Kristin: What is your top goal for 2010?
Tayelor: To become known as the authority on bridal make-up, and, bridal fashion consulting.
Thank you so much for joining me Tayelor and best of luck in 2010.
Tayelor Kennnedy is an experienced skin care expert and make up artist in the Tri State area as well as Boston. She has written for various magazines and websites on all beauty related areas. Her areas of expertise are custom blends for brides and bridal parties, eye lash extensions and custom eye brown shaping. For more information, visit www.theeverythingbridalgirl.onsugar.com. Tayelor can be contacted at [email protected].