Interview with Gabriela R. Chavez Kristin: What is your business background? Gabriela: Because of positive thinking and eternal optimism, I have an aptitude for developing strong professional relationships. Because of my genuine compassion and unwavering persistence, I have acquired professional experience in print and promotional modeling, hosting Hollywood events, and … [Read more...]
Maximize Productivity Using Social Media
In this day and age, there are so many different social media sites to choose from that it can become a full time job to update and monitor each profile. To eliminate that stress, follow these 13 steps to become more productive: 1. Select the top five social networks you are interested in joining. Check out Ning.com as it offers thousands of social networks for just about any … [Read more...]
Finally Get on TV with the Right Pitch
It's 2010 - Stop Procrastinating and Kick Your PR Plans into High Gear this Year Getting in TV is one of the best ways of generating publicity that increases your brand awareness, your creditability as an expert, get more clients, and increases sales. Yet, it is not easy if you don't know how to craft a pitch that is tailored perfectly to meet the needs of the … [Read more...]
Interview with Prominent Skin care Expert and Make up Artist, Tayelor Kennedy
Kristin: Tayelor: What is your line of business? What services do you offer? Where are you located? Tayelor: I am a make-up artist and stylist. I service, Connecticut, New York, and Boston. I offer make-up application for brides, custom eyebrow shaping, eyebrow and eyelash tinting, custom blend foundation, and, powder, make-up bag makeover, and, cosmetic and fashion personal … [Read more...]
The Four Essential Elements to Your PR Toolbox
Part 5 of 7 Ever since the revolution of the Internet, more and more brands are becoming digital. To start playing with the big brands, smaller guys have to learn Internet based PR. They have to learn the right tools and tactics to stay ahead of the curve with the rest of the digital world. To be properly equipped, you are going to need the four following tools in your PR … [Read more...]
Learn How to Pitch the Media Correctly, without Upsetting Prospective Contacts
Publicity is more credible than advertising because it isn’t paid for directly by the company or person, while advertising space is. Public Relations specialists can't control the size of a write up as much as advertisers can. When your product, service, name, or company is in ink, it can generate great media attention, which is why billions of dollars are spent on PR every … [Read more...]
Pitching the Media Correctly
Part 1 of 7 It doesn't matter whether you're a seasoned PR professional or a newbie, you'll need to know how to pitch the media correctly if you want to get publicity, interviews, articles and write ups about your business. With all the bad pitches and PR spamming, it is time to teach you how to do it the right way. By pitching the media correctly, you will see your … [Read more...]
Interview with Greeting Card and Accessory Designer, Part 2
Part 2, Interview with Karen Justice Kristin: What inspired you to write your book "Barracuda in Bunny slippers"? Karen: I wanted to help other people develop the courage to start over as I had experienced it myself, with building my company with impossible odds. We hear so many platitudes about positive thinking that they simply become annoying. I felt I had insight … [Read more...]
How to Create a Squeeze Page that gets Strong Results
The Internet is saturated with content, sales pitches and products. As a result, you have to make your business standout from the rest of the businesses out there. Squeeze pages are one of the best ways to do this. They are mini web pages with opt in forms to catch the name and email addresses of prospects. They are used to build email subscriber lists. Your squeeze … [Read more...]
Interview with Greeting Card and Accessory Designer, Karen Justice, Part 1
Joining Womenonbusiness.com today is Karen Justice, writer, designer and painter -and an entrepreneur. Her company, Wild Jungle Chick, is becoming one of the largest greeting card retailers online and in Florida. Kristin: Karen, can you give us a little background on your entrepreneurial journey? Karen: I left home at seventeen. Being on my own so early was … [Read more...]