Ever since the revolution of the Internet, more and more brands are becoming digital. To start playing with the big brands, smaller guys have to learn Internet based PR. They have to learn the right tools and tactics to stay ahead of the curve with the rest of the digital world. To be properly equipped, you are going to need the four following tools in your PR toolkit.
Search Engine Optimization – Optimizing keywords and phrases is the top key to positioning your business as one of the top rankings on Google, Yahoo, and MSN. News content, press releases and images and videos are the primary ways to move up the ranks. Plus, the better your SEO results, the more visibility and credibility your business will get. Moreover, journalists and bloggers will see you and will want to cover feature stories on you and your business.
Social Media is vital to developing a robust PR strategy. Many audiences spend time reading and are influenced by social media. Even though updating twitter, facebook and sending out press releases takes a lot of time, it is worth its weight in gold. You have the ability to connect with potential clients, while positioning yourself as an expert in your industry. Just remember, don’t try try to sell your prospects, just educate them on how you can help better their lives.
Digital – Videos, audios, podcasts,and images could be optimized by using relevant keywords and submitted to websites such as Youtube and Flickr.
The Blog – A blog is one of the most important elements of an online PR strategy. Blogs give businesses the opportunity create and expand niche brands. Blogs are used to publish content and images, almost like a website, but it is an open forum for the business owner and consumers to interact. Blogs that are well optimized are great to generate traffic and help with SEO rankings.
If you need help creating your online PR toolkit, feel free to contact Kristin at [email protected]
What a great blog! I just stumbled across it. It’s empowering- especially -this post. But I do think one key element to add to your great list is – negotiations. I’m a 12 year veteran in communications- but its negotiations where I sucked badly. And I had no idea until I read a book on it. Being afraid to negotiate – actually affected my wallet more than having the greatest PR plan, or communications campaign. I had no idea how bad I sucked at it until I read a book on it. The book the Wealthy Wilmas are reading right night now is “Ask For It”- a book on negotiations for women. And now I know that negotiating is a game/an art. It’s a game that everyone knew how to play except me. Not anymore. I’m on to them! Did you know you’re even allowed to bluff when negotiating! Who knew?! I’m not afraid to ‘ask for it’ any more (okay, maybe a little…but I’m working on it). It’s not show – friends…its show business; women sometimes lose sight- especially if they’ve befriended their boss. But its even applicable to get your husband to do the laundry;)