Getting an editor’s ear and eye is a skill PR companies spend years polishing, and the best ones manage it effortlessly. But what if you are a small business, with no budget? Do you stand a chance of getting free editorial coverage? The good news is, editors like to share news, and if it's a great story, it won't matter who sent it in. However, how you send in your story, … [Read more...]
PR Strategy Session: 6 PR Types to Leverage in Your PR Outreach
When planning a PR campaign, the best place to start is the finish — what do you want to gain from your outreach? What outcome would be the best for you and your brand? Your goals might include one or more of the following: More customers/sign-ups/sales More website views Better brand recall To inform the public about a launch or new product To position a … [Read more...]
6 Basics of Media Pitching
Public relations is not something that comes easy. It takes a lot of time, relationship building, and hard work. However, if your budget doesn’t allow you to hire a professional, there are a few simple things every business owner can do to build up their reputation through PR without much effort. 1. Build up Your Network Yes, I know it sounds easy enough, but so many miss the … [Read more...]
5 Ways to be a Better Public Speaker
Public speaking is an excellent way to drive publicity for your business. By establishing yourself as a subject matter expert in your industry, you can get in front of audiences of people at events around the world. That kind of exposure can result in more business for you. Of course, it takes time to develop yourself as a public speaker who is good enough that organizations … [Read more...]
How to Get Your News Covered in a National Newspaper
So you have this awesome story that you think deserves to be included in a national paper like The Guardian or The New York Times. Whether it is a late-breaking piece of news about your business or you have the inside track on your niche like no one else, here is what you need to know (and do). 4 Tips for Pitching Your Story 1. Know the News Organizations, Their Editors and … [Read more...]
Help a Reporter Out And Everybody Wins
As you may know, journalists are seriously busy people. Between research, interviewing and writing multiple stories daily, they don’t have a lot of free time. And they certainly don’t want to spend their free time chasing down leads. In steps Help A Reporter Out, commonly known the industry as HARO. Founded in 2008 by Peter Shankman, HARO is a free online service that … [Read more...]
How to Do PR for Your Personal Brand
Whatever the cause – a new dream to pursue, a shift in direction or something else – you’ve decided that your future is in your own hands. Whether you’ve started your own business or are simply looking for new opportunities, building a personal brand that is recognizable and relate-able is critical for taking the next step in your personal career journey. Where do you start? … [Read more...]
3 Digital PR Tools Every Business Owner Should Use
Guest post by Kari DePhillips (learn more about the author at the end of the article): When it comes to maximizing your online marketing budget and getting the most out of every dollar spent, PR is almost always the way to go. A 3-minute segment on the Today show or a profile piece in a glossy magazine can be more effective at introducing new people to your brand and … [Read more...]
Maybe We Really Have Changed
I was very conscious of role changes yesterday. First, my husband and I needed to get some basics for our new home in Sonoma County California. We were running late and made a last stop at the closest Costco. The Super Bowl had started about ten minutes before and as Saints fans, we wanted to get home to cheer this special team to success. I stopped at the bank of … [Read more...]
4 Tips to Becoming a Superstar Self-Promoter
Guest post by Lisa Moren Bromma (learn more about Lisa at the end of this post) Most people assume that professionals and business owners are all extroverts. That is simply not true. In my own mastermind group many of the business owners that I share ideas with are actually shy people by nature. Being naturally introverted can be a challenge in any profession, but a business … [Read more...]