Whatever the cause – a new dream to pursue, a shift in direction or something else – you’ve decided that your future is in your own hands. Whether you’ve started your own business or are simply looking for new opportunities, building a personal brand that is recognizable and relate-able is critical for taking the next step in your personal career journey. Where do you start? … [Read more...]
3 Digital PR Tools Every Business Owner Should Use
Guest post by Kari DePhillips (learn more about the author at the end of the article): When it comes to maximizing your online marketing budget and getting the most out of every dollar spent, PR is almost always the way to go. A 3-minute segment on the Today show or a profile piece in a glossy magazine can be more effective at introducing new people to your brand and … [Read more...]
4 Tips to Becoming a Superstar Self-Promoter
Guest post by Lisa Moren Bromma (learn more about Lisa at the end of this post) Most people assume that professionals and business owners are all extroverts. That is simply not true. In my own mastermind group many of the business owners that I share ideas with are actually shy people by nature. Being naturally introverted can be a challenge in any profession, but a business … [Read more...]
The Four Essential Elements to Your PR Toolbox
Part 5 of 7 Ever since the revolution of the Internet, more and more brands are becoming digital. To start playing with the big brands, smaller guys have to learn Internet based PR. They have to learn the right tools and tactics to stay ahead of the curve with the rest of the digital world. To be properly equipped, you are going to need the four following tools in your PR … [Read more...]
Pitching the Media Correctly
Part 1 of 7 It doesn't matter whether you're a seasoned PR professional or a newbie, you'll need to know how to pitch the media correctly if you want to get publicity, interviews, articles and write ups about your business. With all the bad pitches and PR spamming, it is time to teach you how to do it the right way. By pitching the media correctly, you will see your … [Read more...]
How to write a quick and effective press release
Part of any promotional strategy for any size business in any industry or market should be the Press Release. This simple tool is used to communicate information – news. The classical definition of “news” is that this is information that is new…something heretofore not yet announced or known. A press release should also impart value to the reader. That value can … [Read more...]
Publicity and creating brands
Many small business owners think, “There’s nothing really that special about my business that makes it stand out from everyone else’s business. How do other businesses get publicity and create brands or company identities?” Once I talk to them a bit and find out about the products and services they offer, customer service, location, etc, I usually find an angle that would … [Read more...]
THE 3 Rs of Marketing – Reuse, Recycle AND Reduce
Guest Post by Sherrell Dorsey (Learn more about Sherrell at the end of this post) In the current economy, we have all seen companies of all sizes announcing layoffs and budget cuts. People are spending less and finding new ways to cut their expenses. As a business owner you may have already begun to cut your marketing budget, and although it is a great way to reduce expenses, … [Read more...]
Marketing Your Business Through the Downturn
Guest Post by Monique Hayward (Learn more about Monique at the end of this post) With your customers feeling the impact of the slow economy as job losses mount and their investment portfolios dwindle in value, chances are you are realizing that you need to adjust your adjust marketing strategy for your business. Revenue is hard to come by these days, but it’s critical that … [Read more...]
Behind Every Great Idea Lurks Many Critics Waiting to Make It a Bad One
Post by Tanya Goodwin-Maslach, contributing Women On Business writer You remember when you just started something, and all the creative juices were flowing, your mind was abuzz constantly, and you thought “Who’s NOT going to love this?!” Well at the dawn of your first major success, that first big milestone, your critics will peep out from behind the corner and show you the … [Read more...]