Content marketing done well is a full-time job. Yet busy business owners think they should be able to do all their content marketing – along with all their other jobs too. Why is this? In most cases, it’s because there is a lack of knowledge about what content marketing requires. For example, "content marketing" itself is an umbrella term. It includes several different … [Read more...]
4 Ways Podcasting Can Revolutionize Your Business
Until recently, I was a freelancer who hid behind written words. I didn't realize it until I was offered the opportunity by one of my clients to co-host a podcast in my field. Without expecting to, I found that I was excited by the prospect of speaking my words, rather than only writing them. Suddenly there was a new outlet to share the message that psychology, or the study … [Read more...]
7 Elements that Make a Social Media Strategy Successful
As we move towards 2020, it is more evident than ever that social media is paramount to business growth. Every brand needs a custom social media strategy based on its current social media standing, business goals, and resources available to them. To leverage social media in your favor, it is necessary to have core building blocks in place to ensure your business gets the … [Read more...]
4 Reasons Why an Online Presence Does Matter for Your Business
The marvels that technology has brought to this life cannot be understated. From having to wait months to see a loved one who traveled the world to now when they are a video call away is a giant step for mankind. It might even be larger and greater than Neil Armstrong’s accomplishment of being the first person to walk on the moon. And with changes in life come changes in how … [Read more...]
5 Blog Content Strategy Tips for B2B Businesses
How much revenue does your B2B blog content generate? Don't worry; you're not the only one who doesn't feel comfortable when this question pops up. Many companies either don't see the results they expect from blogging or know there's room for improvement. But that doesn’t mean there’s no ROI coming from it. 52% of B2B marketers rely on blogging as their top content marketing … [Read more...]
5 Steps to Create a Successful Email Marketing Campaign
Email marketing works, but you can't start collecting email addresses and sending mass email messages with the expectation that you'll suddenly see a huge jump in sales. It's far more likely that those messages will be ignored or deleted.Why? Because you failed to follow the five essential steps to creating a successful email marketing campaign.For every email marketing … [Read more...]
Small Business Guide to Instagram Ads – Infographic
Did you know that over 200 million people visit at least one Instagram business account each day? Did you know that 72% of users have been influenced to make purchases based on content they saw on Instagram? In other words, consumers are actively using Instagram and they welcome useful business-related content there. That means your business needs to be there as well or … [Read more...]
Manage Your Sales Pipeline with SharpSpring CRM and Grow Your Business
This is a sponsored post written by me on behalf of SharpSpring CRM. All opinions are 100% mine. SharpSpring (similar platform to HubSpot, Marketo and Pardot) has an excellent reputation in the marketing automation community since it debuted more than five years ago. Now, the company is offering SharpSpring CRM for free – forever. Customer relationship management (CRM) … [Read more...]
Build Experiences, Not Products
The term "experience" is being used a lot these days -- probably too much, to the point where it's lost some of its value. The concept of building brand experiences isn't a new one. After all, the way consumers experience a brand is a fundamental step of brand building. The reality is there is more to building brand experiences than investing in some experiential marketing … [Read more...]
4 Ways Brand Trust Gives Your Business a Competitive Advantage
What comes to mind when you think about your favorite brand? Typically, when a consumer really likes a brand, they trust the brand to deliver on its promise in every interaction and experience. Since they trust the brand to meet their expectations consistently, they choose it over other brands - even if it costs more or they have to travel farther to get it. What I just … [Read more...]