In today's dynamic and competitive business landscape, the terms "Sales" and "Marketing" are often used interchangeably. However, they are not the same. And understanding the difference between these two vital functions is crucial for any successful business. While Marketing sets the stage for Sales, Sales completes the transaction. Both are essential components that work in … [Read more...]
10 Proven Tips for Small Business Gift Card Marketing
A 2022 survey by YouGov.com, conducted for CreditCards.com, revealed that 47% of American adults have at least one unused gift card. That means the merchants keep all of the money they made from the original gift card purchases. It's not surprising that gift cards are so popular among large and small businesses. The trick for a successful gift card marketing program is to … [Read more...]
5 Steps to Do-It-Yourself Email Marketing for Small Businesses
Email marketing revenue is estimated to reach almost $11 billion by the end of 2023 according to Statista, and according to Campaign Monitor, 64% of small businesses use email marketing to reach their customers. Email marketing doesn’t need to be complicated or overly time consuming, and you don’t need a team of marketers to get started. Here are five steps to launch your … [Read more...]
3 Brand Marketing Strategies to Add to Your Instagram
Are you looking to market your business on Instagram? Depending on who you’re targeting and where your audience is, this free platform is a great inbound marketing strategy to add to your plan. Below you'll learn what brand marketing is, the Instagram stats you should know, and three important tips to uncover. What is Brand Marketing? Let’s start off the boat with the … [Read more...]
Guide to Generate More Sales Leads and Achieve Maximum Return
You're ready to generate more leads and achieve your sales goals. Women On Business is ready to help! In this guide, we'll walk you through the ins and outs of lead generation, from identifying opportunities and marketing programs to leveraging sales tactics and measuring results. We'll also show you how to track your return on investment (ROI) to ensure that your … [Read more...]
Is Your Email Marketing List Clean or Dirty?
The quality of your email list can significantly affect the deliverability of your email marketing messages. Therefore, list cleansing (also referred to as list hygiene) is a critical practice you should be doing on an ongoing basis. Your goal should always be to only send messages that people actually want, so removing people who aren't engaging (i.e., opening, clicking, … [Read more...]
Sometimes You Need a Marketing Seismologist
We all watch it happen. Tsunamis of marketing success on social channels. Quakes and shakes of companies launching new campaigns, strategies, and platforms. We wonder how they make these things happen. Do they have large marketing departments? Do they have some guru or expert leading them? Can we even afford to do something like that? We want to make tsunamis and quakes that … [Read more...]
Mompreneur Marketing Tips for Fierce Females Wanting to Grow Their Businesses
If you’re a mompreneur and a fierce female you may want to grow your business this year. To do that, optimizing your marketing for results is crucial. You can’t hope and dream a flourishing business into existence. You must maximize your marketing for increased ROI (return-on-investment)! Understanding how to make the most of your marketing initiatives is critical for … [Read more...]
3 Keys to Be Authentic in Business
In today’s competitive market, starting a business is hard enough, let alone growing it. Here are some tips to build an authentic brand that supports business growth. We're at a stage of history when we have more brands, more products, and more services available than ever. And that is fantastic from the point of view of the consumer since she can choose or have the … [Read more...]
Building Your Email Marketing List – Single or Double Opt-in?
Single or double opt-in - which should you use when you ask people to subscribe to your email marketing list? The great debate between whether email marketers should use double or single opt-in when collecting subscriber email addresses has been going on for many years. Only you can decide which to use based on your goals. The following information should help you make … [Read more...]