In the dynamic landscape of marketing, influencer collaborations have become an integral strategy for businesses aiming to connect with their audience authentically. Despite the undeniable success stories and widespread adoption, there are persistent misconceptions about influencer marketing that need to be addressed. Some believe it's exclusively for big brands with massive … [Read more...]
Why Nonprofit Collaborations Should Be a Part of Your 2024 Marketing Strategy
As organizations increasingly recognize the power of collaboration in achieving shared goals, the spotlight shifts towards a realm where purpose meets strategy: nonprofit collaborations. Businesses are discovering that integrating philanthropy into their marketing strategies is not just a feel-good move. Nonprofit collaborations have the opportunity to enhance brand reputation … [Read more...]
When Should You Publish a Press Release?
Not all news is news. In the fast-paced world of business, every milestone and achievement can feel like a reason to shout from the mountain tops. After all, your hard work and dedication should be celebrated, right? While it's essential to recognize your accomplishments, it's equally crucial to understand that not all news is newsworthy in the eyes of journalists and the … [Read more...]
What’s Fueling the Publicity Boom in 2023?
In the dynamic and competitive business landscape of 2023, companies increasingly recognize the value of investing heavily in publicity to drive growth, engage customers, and maintain a competitive edge. This blog will delve into what are the driving factors behind these investments and compelling facts and figures that highlight its effectiveness in achieving business … [Read more...]
The Difference Between Sales and Marketing – And Why You Need Both
In today's dynamic and competitive business landscape, the terms "Sales" and "Marketing" are often used interchangeably. However, they are not the same. And understanding the difference between these two vital functions is crucial for any successful business. While Marketing sets the stage for Sales, Sales completes the transaction. Both are essential components that work in … [Read more...]
10 Proven Tips for Small Business Gift Card Marketing
A 2022 survey by YouGov.com, conducted for CreditCards.com, revealed that 47% of American adults have at least one unused gift card. That means the merchants keep all of the money they made from the original gift card purchases. It's not surprising that gift cards are so popular among large and small businesses. The trick for a successful gift card marketing program is to … [Read more...]
5 Steps to Do-It-Yourself Email Marketing for Small Businesses
Email marketing revenue is estimated to reach almost $11 billion by the end of 2023 according to Statista, and according to Campaign Monitor, 64% of small businesses use email marketing to reach their customers. Email marketing doesn’t need to be complicated or overly time consuming, and you don’t need a team of marketers to get started. Here are five steps to launch your … [Read more...]
3 Brand Marketing Strategies to Add to Your Instagram
Are you looking to market your business on Instagram? Depending on who you’re targeting and where your audience is, this free platform is a great inbound marketing strategy to add to your plan. Below you'll learn what brand marketing is, the Instagram stats you should know, and three important tips to uncover. What is Brand Marketing? Let’s start off the boat with the … [Read more...]
Guide to Generate More Sales Leads and Achieve Maximum Return
You're ready to generate more leads and achieve your sales goals. Women On Business is ready to help! In this guide, we'll walk you through the ins and outs of lead generation, from identifying opportunities and marketing programs to leveraging sales tactics and measuring results. We'll also show you how to track your return on investment (ROI) to ensure that your … [Read more...]
Is Your Email Marketing List Clean or Dirty?
The quality of your email list can significantly affect the deliverability of your email marketing messages. Therefore, list cleansing (also referred to as list hygiene) is a critical practice you should be doing on an ongoing basis. Your goal should always be to only send messages that people actually want, so removing people who aren't engaging (i.e., opening, clicking, … [Read more...]