The quality of your email list can significantly affect the deliverability of your email marketing messages. Therefore, list cleansing (also referred to as list hygiene) is a critical practice you should be doing on an ongoing basis. Your goal should always be to only send messages that people actually want, so removing people who aren't engaging (i.e., opening, clicking, … [Read more...]
Sometimes You Need a Marketing Seismologist
We all watch it happen. Tsunamis of marketing success on social channels. Quakes and shakes of companies launching new campaigns, strategies, and platforms. We wonder how they make these things happen. Do they have large marketing departments? Do they have some guru or expert leading them? Can we even afford to do something like that? We want to make tsunamis and quakes that … [Read more...]
Mompreneur Marketing Tips for Fierce Females Wanting to Grow Their Businesses
If you’re a mompreneur and a fierce female you may want to grow your business this year. To do that, optimizing your marketing for results is crucial. You can’t hope and dream a flourishing business into existence. You must maximize your marketing for increased ROI (return-on-investment)! Understanding how to make the most of your marketing initiatives is critical for … [Read more...]
3 Keys to Be Authentic in Business
In today’s competitive market, starting a business is hard enough, let alone growing it. Here are some tips to build an authentic brand that supports business growth. We're at a stage of history when we have more brands, more products, and more services available than ever. And that is fantastic from the point of view of the consumer since she can choose or have the … [Read more...]
Building Your Email Marketing List – Single or Double Opt-in?
Single or double opt-in - which should you use when you ask people to subscribe to your email marketing list? The great debate between whether email marketers should use double or single opt-in when collecting subscriber email addresses has been going on for many years. Only you can decide which to use based on your goals. The following information should help you make … [Read more...]
Strategies to Grow Your Audience
Got an online course ready to go? Is your list on the small side? Well, that's okay, unless they're not engaged. Maybe you got those folks onto your email list, but then you only sent one or two emails since they signed up. If that's the case, they've probably forgotten who you are. After all, they downloaded your freebie a year ago! There are two strategies I use to … [Read more...]
5 Reasons Why Your Small Business Should Be Using Email Marketing
For many small business owners, email marketing can feel like a luxury that falls outside the budget. There never seems to be enough time, money, or know how to make it happen. And with everything else that has to be managed, it often gets left by the wayside. This is unfortunate considering the many benefits that a business owner can derive from implementing an effective … [Read more...]
Why You Need a Strong Brand Voice and 4 Powerful Ways to Develop Yours
Businesses that are memorable and command a loyal following have one thing in common -- they have a strong brand and a unique voice behind it. They invest in uncovering a consistent message and tone that others easily recognize across their entire marketing strategy and communications. This consistent message and tone is the brand voice. Visual identity like your logo, … [Read more...]
8 Steps to Outsource 70% or More of Your Content Marketing
Content marketing done well is a full-time job. Yet busy business owners think they should be able to do all their content marketing – along with all their other jobs too. Why is this? In most cases, it’s because there is a lack of knowledge about what content marketing requires. For example, "content marketing" itself is an umbrella term. It includes several different … [Read more...]
4 Ways Podcasting Can Revolutionize Your Business
Until recently, I was a freelancer who hid behind written words. I didn't realize it until I was offered the opportunity by one of my clients to co-host a podcast in my field. Without expecting to, I found that I was excited by the prospect of speaking my words, rather than only writing them. Suddenly there was a new outlet to share the message that psychology, or the study … [Read more...]