While women still make up the minority when it comes to holding executive business positions and a gender pay gap exists that is not going to close anytime soon, the media is starting to notice the value of women in business. In 2008, several large media organizations have launched websites and magazines targeted to businesswomen.
Some of those sites include:
- Journal Women from the Wall Street Journal Online
- Forbes.com Executive Women’s Network coming soon from Forbes.com
- Paralelles.com, an online community for women business owners
- GlobalExecWomen.com
- WomenEntrepreneur.com from Entrepreneur.com
Sounds like a media bandwagon that more and more media outlets will jump on in the near future. It’s about time!
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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