It is more important than ever to ensure your email marketing campaigns are mobile-friendly. Thanks to responsive mobile email design techniques, it’s also easier than ever to make your email marketing campaigns mobile-friendly.
According to the new “Mobile Friendly Emails” infographic from Email Monks, 75% of companies do not optimize email for mobile viewing yet.
That represents a lot of lost opportunity when you consider that the data also shows 43% of people read and respond to emails using their mobile devices, and an overwhelming 97% of people have at least viewed email messages once on their mobile devices. By the end of 2013, more than 50% of the email subscribers are expected to access their email messages using their mobile devices.
Are you sending mobile-friendly email messages? If not, it should be a top priority in 2013.
Check out all of the statistics in the infographic below.