“In tough economic times Small Business Owners are struck by a double edged sword. They urgently need to take action on Marketing, but they do not have money to spend on it,” states Janet W. Christy, author of the newly released book 101 Winning Marketing Actions for Small Businesses. “That’s why I accelerated the completion of this book.”
This book is based on the questions, concerns and obstacles Christy has heard and seen during her eight years of working with Small Businesses, especially Woman and Minority Owned. It is available in both print and ebook versions.
Christy shared that as she conducted workshops and consulting sessions based on her first book Capitalizing On Being Woman Owned, she saw that it was difficult for women business owners to take time away from running their business to market it. “So, I broke down the things that need to be done into Actions and included explanations, guidance and even forms.”
Susan Repka, Executive Director of Women’s Business Enterprise Alliance, said, “What an awesome book! I believe that everyone who is interested in starting a business should read this first. It should also be required reading for any company that gets certified as a MBE or a WBE.”
Janet W. Christy is Owner and President of Leverage & Development, LLC. She provides marketing consulting, research and training for small businesses. Additional information on Christy’s firm and books is available at www.leverageanddevelopment.com.