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According to a Zion Market Research study, the global visualization and 3D rendering software market was worth around $1792.80 million in 2021 and is estimated to grow to about $6058.26 million by 2028. Exterior 3D rendering services for outdoor events is one of the driving forces of this market, with 3D event rendering establishing itself as a key component in the planning of outdoor events.
Planning an event is stressful for event planners and businesses, but 3D rendering can simplify the process, providing accurate visualizations of the space and its useful applications.
What is a 3D Exterior Rendering?
Exterior rendering is the process of creating photo-realistic visuals of the exterior design of architectural projects, including residential homes, commercial buildings like hotels, and office buildings, or entire urban landscapes.
Architects and real estate professionals have always used the service to market their projects, but now, event planners have also started using it, both to plan their events and to market them.
3D Rendering for Events
3D rendering for events helps event planners see what is possible in a given space. Putting on a successful event for hundreds or thousands of attendees can be an overwhelming prospect. It’s virtually impossible to know if the event will be large enough and cater to the different use applications you have in mind.
3D event rendering is an invaluable tool in this respect. With the aid of a 3D exterior rendering company, it’s possible to see how a space will behave in reality, whether it’s large enough, has adequate facilities, will handle the flow of people, and has adequate escape routes in case of an emergency.
Event planners can use 3D renderings to see a digital version of an event space that includes the dimensions of different spaces, indicating exactly where a conference set or entertainment stage will be located, the seating arrangements, as well as rigging and power locations. The software can show a preview of the venue from every angle, inside or outside.
How 3D Exterior Rendering Companies Use 3D Renderings for Events
The software allows rendering companies to come up with a couple of different configurations and placements of things like stages, seating, screens, lighting, recording devices, and everything else needed at the event. The visualizations can be used to determine the setup that would best fit the venue.
Digital blueprints facilitate collaboration between designers and event planners, with both parties fully informed about the general progress of the project and possible changes that might have cropped up. The final plan is then shared with the event staff so they can get the venue ready according to the plan.
Benefits of 3D Rendering for Event Planners
1. Visualize the Event Before It Happens
Event planners no longer have to rely on paper blueprints or walk-throughs of a venue to know if the space will be able to accommodate their event. 3D renders can give you a preview of your event, from the layout of the location and the various halls to what each of them will look like on the event day.
The software can also show a simulation of traffic flow, which is invaluable for avoiding frustrating bottlenecks.
2. Get Financial Support to Pay for Your Event
Oftentimes, event planners need sponsorships or partnerships to afford to put on an event. 3D renders are the ultimate marketing tool for event planners looking for financial support.
These photo-realistic images provide prospective sponsors and partners with all the information they need to understand the potential of the event for them. They can see where their branding will physically feature and even give their input to maximize their involvement.
3. Generate Interest in Your Event
If you’ve employed exterior rendering services for your event, you’ll have access to amazing 3D renderings that you can post on social media.
There is nothing like seeing photo-realistic visuals of a place to draw people to it. A post on Instagram of one of your 3D renderings is bound to create huge interest in your event, promoting your event and helping you sell tickets.
3D renderings are proving to be a boon to event planners. With the aid of 3D renderings, they can accurately visualize their event in the venue of their choice and use them to promote the event.