A new article from Real Simple magazine asks, “Can Facebook be Your Friend?” As a marketing, branding and social media expert in my day job, I’m constantly writing about the social web, including Facebook, telling my clients they should be using it to build their brands, and citing it in my books and blogs.
I constantly view Facebook as a business tool and forget sometimes that it can be plain old fun to reconnect with people via the social networking tools of the web. The article from Real Simple magazine reminded me that it’s important to take a break from the business-related social networking and remember there is another audience of users who use it strictly for fun. That’s something busy business people often put too low on the list of priorities.
How about you? Do you find time to do personal social networking online using tools like Facebook and Twitter or do you have barely enough time to use them for business-related networking each day? I always have grand plans for them each day, but there never seem to be enough hours in the day!
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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