Facebook can be a fabulous tool for building your business, finding new customers and even building your email list. IF you know how to use it. It’s all fine and good to get lots of fans on Facebook, but chances are most of those fans don’t read your updates. You probably get lost amongst all the other stuff coming through on Facebook. So it’s not a very reliable way to keep … [Read more...]
Should You Allow Your Employees to Follow you on Twitter and Facebook?
According to Janine Popick CEO and Founder of Vertical Response, she explains her reasons why she may or may not allow some employees to follow her on twitter or facebook. Here are some great tips to remember depending on your style and use of social media with your employees. You do not have to be “Big Brother”, but it is a good way to pay attention to what your … [Read more...]
Marketing Yourself Through Social Media
Social Media is becoming a mandatory part of every day life and an essential part of career success in this day and age. Brands that had been having trouble or are just looking for an additional push in sales are seeing resounding success due to their digital media campaigns like Old Spice, Google, Chrome, and Starbucks. If brands can do it, so can you. In this article I will … [Read more...]
Join the Conversation
Women are moving more towards social media, according to this report, (http://blogs.hbr.org/cs/2009/06/new_twitter_research_men_follo.html) women make up 55% of the twitter population, and probably more since that study was done. Social media allows women to connect with others like them, share ideas, receive support and advice in an instant. Need some help picking out a … [Read more...]
Top Five Internet Marketing Tools for Small Business Owners
Guest post by Ashley Smith (learn more about Ashley at the end of this post). Top Five Internet Marketing Tools for Small Business Owners It’s tough being a small business owner in today’s economy but one proven way to increase your brand awareness and customer base is through Internet marketing. Here are a few fantastic tools you can easily stake out your space in the … [Read more...]
Repurposing Content: It Works for Social Media, Too!
The life of a single tweet or Facebook post may be quite short, but they perhaps have more value than you realize. As women in business, we are always "on"… and with social media it's no different. Between LinkedIn, Facebook, Twitter, the newcomer Google+, and our blogs, we are sharing massive amounts of information on a regular basis. But how do we make it work for us … [Read more...]