Hassle, fuss, haste, low energy levels and never-ending tasks---these are the regular parts of Monday blues we face every week. Talking about work makes some people sick and actually working, well I better remain silent on the subject. For most people, the don't go back to work in a happier mood than they were in during the weekend. The scale of despise towards work varies but … [Read more...]
The Most Ignored Customer
Traffic. Everyone wants more of it. There is never enough to go around it seems. One marketer says to use Facebook. The other says to use Pinterest. The other says to use Google AdWords. Another one says to use Instagram. So many options, so little time. I always ask my clients what’s the purpose for their wanting more traffic. Their answer is usually something like … [Read more...]
Building Customer Loyalty
A satisfied customer is not a loyal customer by any means. I build brand and customer trust by being loyal to THEM and by NOT expecting them to be loyal to me! How do I build customer loyalty? I earn loyalty by giving it. I do it one “D” at a time: Discover (what is important or of value to my customer), Decide (what their experience will look like), Deliver (what I … [Read more...]