Many people think that entrepreneurs have delusions of grandeur, but the truth is that many of us are running on fear. The fear that we may fail, the fear that we may be a success or the fear that we may find out that entrepreneurship is not for us. As I was going over the usual suspects for an article topic this morning, it dawned on me that there are specific … [Read more...]
To My Business With Love
This column has given me the venue to talk about a lot of the little quirks we face when running a small business, but I realize the one thing that I haven't fully addressed is the sometimes dysfunctional but always loving relationship I have with my business. Yes, I admit it. I am in a long-term relationship with my business, for better or worse. So SPC my love, here are the … [Read more...]
Marketing Your Business Through the Downturn
Guest Post by Monique Hayward (Learn more about Monique at the end of this post) With your customers feeling the impact of the slow economy as job losses mount and their investment portfolios dwindle in value, chances are you are realizing that you need to adjust your adjust marketing strategy for your business. Revenue is hard to come by these days, but it’s critical that … [Read more...]