If you're an attractive, young woman in business who has worked in sales or marketing (and sometimes, even if you haven't worked in those departments), you've probably been sent to a trade show (or marketing event) to "man the booth" for the primary reason to attract male attendees to the booth. Sadly, the concept of "booth babes" has been around for a very long time and is … [Read more...]
3 Simple Ways to get RESULTS at your next event
Event marketing is hardly a sure thing for attracting new referrals and new business. You may be able to get the crowds through the door, but what are they there for? Even with its challenges, however, event marketing is still one of the best ways to gather potentially interested individuals for a specific purpose - the scheduled event. But there are three simple things … [Read more...]