Talk to any small business expert - branding is a huge part of any business. Establishing the proper brand can make or break your business. What is a brand? Off the top of your head, it might be your logo, your signage, or the other physical items you’ll need to market and sell your product or service. Branding is so much more than that! Consider it a promise made to your … [Read more...]
So I Have all These Files – Now What?
You're not a designer. All these code words like AI and EPS don’t mean anything to you. You're pretty excited about your new logo, poster or business cards, but when you open the files you received from the designer, you're suddenly uneasy. Ummm…how do I use these? Why do I even have five different file types? What’s TIFF? Can't I just use JPGs for everything? It’s confusing … [Read more...]