On my blog at ASuccessfulWoman.com, I invite new members to post what their goals are. So far, most of the declarations have been about transforming energy in some way: such as financial ("double my income") or spiritual ("get back to the basics in my life"), or interpersonal ("increase my Twitter or Facebook followers") I have been thinking a lot about energy transfer … [Read more...]
Packaging your Products into a Menu of Options
By now, you've probably perfected your 7-second version and 30-second version "elevator pitch" about what your company offers. You probably know what it is that you do best, and who your specific market of consumers is. But can you do more? Will you demonstrate for someone what you offer, instead of just telling them? Will you walk someone through a version of your … [Read more...]