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What we can learn from the US Women’s Soccer team

August 10, 2012 By Leona Charles

Reporters from all over have had some type of sound bite regarding the t-shirts the US Women’s soccer team. The shirts said ‘Greatness has been found’ and sports writers and enthusiasts are lining up to take aim at the perceived lack of humility. As a woman operating in a male dominated industry I have to say ‘Why should they be humble’? Here’s what I have been able to take … [Read more...]

Why are you important?

August 3, 2012 By Leona Charles

As we create our businesses more often than not we get caught up in the day to day firefighting strategies. What we don’t do because there isn’t enough time in the day, no one has figured out how to clone ourselves and/or we don’t see the immediate value is define a future strategy. It’s easy to spend so much time in our businesses that we don’t work on them, so here are a few … [Read more...]

The Gospel of Sales

July 27, 2012 By Leona Charles

As an entrepreneur I know that sales are the lifeblood of my business, so when I am approached with a sales pitch I tend to take an analytical view. Recently I was searching for a vendor to complete my website overhaul and some of the pitches that I received…well they were interesting. In reviewing the pitches, I learned five most important points if you are not a marketing … [Read more...]

Where’s the help?

June 29, 2012 By Leona Charles

In every city across the country scores of small businesses are encouraged to seek help at small business development centers, with SCORE counselors and attend small business workshops put on by their local economic development office, but where is the help? Routinely I’ve heard that the advice given was generic and general and really didn’t help them run their business once … [Read more...]

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