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The Benefits of Assertive Communication

October 7, 2009 By Bonnie Marcus

Assertive communication is speaking up appropriately for oneself while considering the needs, wants, and rights of others. The verbal characteristics of assertive communication are clear, direct, and honest statements of feelings and the use of “I” statements. We feel good about ourselves when we communicate assertively, but also, we must feel self-confident and good about ourselves to adopt this style.

Often a lack of self-confidence and limiting beliefs around being assertive get in our way and hold us back from this direct approach. When we choose other styles of communication (passive, aggressive, passive-aggressive), the impact of our message can be diluted or perhaps even misunderstood.

Assertiveness teaches us:

  • The clearest  most productive and effective way to communicate is honestly and openly.
  • It is OK to be powerful (in control of my life) and self-validating (a friend to myself).
  • When I act assertively, others can relate to me assertively (open, honestly).
  • Listening and expressing myself are equally important
  • Assertive communication is based on clear information and not assumptions

What is your communicate style? Can you assert yourself and communicate in a direct manner? Assertive communication is an excellent way to own your personal power and create the credibility that you deserve in the workplace.

Bonnie Marcus

Bonnie Marcus is a Certified Executive Coach. With 25 years of sales and management experience, Bonnie has an extensive business background that includes VP of Sales at several national companies as well as CEO of a national healthcare company. She has held executive positions in startup companies and Fortune 500 companies. As the founder and principal of Women’s Success Coaching, Bonnie’s specialty is helping women in business achieve success and maximize their potential. She assists women with promoting themselves effectively in order to advance their careers and grow their businesses. Bonnie is well known for her motivational speaking and innovative workshops.

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Filed Under: Personal Development, Women On Business Tagged With: assertiveness, business communications, Personal Development, women in business

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