My latest copywriting article was published on Entrepreneur.com yesterday. This article talks about 10 Advertising Words to Avoid in 2009.
While the article is written with an eye to marketing in 2009, the list is actually an evergreen one, meaning most of the words on the list are words that you should always try to avoid in your copywriting. For example, words like “that” and “really” are just a waste of space when it comes to copywriting. That’s true anytime, not just in 2009.
You can read the full article here.
Shameless plug: Buy my copywriting book, Kick-ass Copywriting in 10 Easy Steps, with a foreward by Brian Clark of Copyblogger.com.
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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