My latest copywriting article was published on Entrepreneur.com yesterday. This article talks about 10 Advertising Words to Avoid in 2009.
While the article is written with an eye to marketing in 2009, the list is actually an evergreen one, meaning most of the words on the list are words that you should always try to avoid in your copywriting. For example, words like “that” and “really” are just a waste of space when it comes to copywriting. That’s true anytime, not just in 2009.
You can read the full article here.
Shameless plug: Buy my copywriting book, Kick-ass Copywriting in 10 Easy Steps, with a foreward by Brian Clark of Copyblogger.com.