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10 Laws of Social Media Marketing

April 21, 2013 By Susan Gunelius

A few years ago, I wrote an article for Entrepreneur.com called “10 Laws of Social Media Marketing.” In that article, I shared what I felt were the most important rules of social media marketing that all brands and businesses must follow to be successful.

Last week, I stumbled on a SlideShare presentation created by Abhishek Shah that is a cool visualization of my original article. He did a great job of stylizing the 10 laws of social media marketing, and you can view the presentation below.

As I clicked through the presentation, I was happy to see that my 10 laws of social media marketing are still just as valid today as they were a few years ago when my article was originally published. The list came from my thoughts after writing my book, 30-Minute Social Media Marketing, and I’m reminded as I view the SlideShare presentation that the content in my book is just as relevant today as it was when it was published in 2010. My content is usually focused on strategy, and that book is not an exception. While some of the tools and tactics have evolved, the strategies remain the same.

Bottom-line, the tools might change and evolve, but fundamental marketing theory stands the test of time.

Susan Gunelius

Susan Gunelius

Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She has more than 30 years of experience in the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies (1st, 2nd and 3rd editions), Kick-ass Copywriting in 10 Easy Steps, and more. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).

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Filed Under: Marketing, Social Media Tagged With: social media marketing, Susan Gunelius

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