Personal branding is an exercise in packaging what you do in a way that resonates with others. It shows off your expertise and capabilities in a memorable way so you get hired and promoted. Personal branding is an essential building block of a successful career, whether you are a woman climbing the corporate ladder or you’re building a business of your own. And while personal branding at first appears to be an exercise in the external, it is actually a way to enhance who you are, from the inside.
The benefits of personal branding aren’t just in better career opportunities, but they extend to helping you develop as a sharp woman in business. Here are three ways personal branding will help you develop as a person, enhancing your personal power.
1. Helps You Recognize Your Own Strengths
You see, a personal brand must be authentic. That means it must be based on what is real about you, and not just what you would like to be real. Because of this, when you take the time to reflect on your own capabilities, you begin to see strengths you may have downplayed or not even noticed before. You start to see what you are really pretty great at doing! As you build a brand around that, you begin to see yourself from a different, more empowered perspective.
2. Encourages You to Have a Voice
When you are building a personal brand, you must discover your voice. That is because speaking up is a cornerstone of personal branding. You’ve got to express yourself. That means creating original content. It’s not enough to just regurgitate what others have said. It means developing a perspective and sharing it.
So while creating content may mean publishing online, you also will see opportunities to speak to groups of people. That may come through events you host such as webinars and teleseminars, or it may come through events you are invited to participate in, such as being on panels, presenting workshops, or giving keynote addresses. What is your voice? What do you believe? What is your perspective? The more you build a personal brand, the more comfortable you will become in speaking in your own voice.
3. Builds Your Confidence
When you choose to build a personal brand around an area of expertise, you will be positioning yourself as someone others should pay attention to and respect. Rather than settling for being among the unnamed crowd, you are choosing to set yourself apart as someone who does things a bit differently. This, by itself, can help your confidence grow.
You see, the more you choose to stand up and be noticed for your expertise, the more confident you will feel, as creating content, speaking, and doing the other personal branding activities will force you to increase your own knowledge, understanding, and capabilities as you grow. You will stretch yourself and begin to see you are more capable as you do more. You will trust in yourself and what you bring to the table.
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If you’ve not made the conscious decision to build your personal brand, get started now. It won’t happen without you actively working on it. And as you build a personal brand to grow your career or business, don’t be surprised that you grow as a person as well!