Personal branding is an exercise in packaging what you do in a way that resonates with others. It shows off your expertise and capabilities in a memorable way so you get hired and promoted. Personal branding is an essential building block of a successful career, whether you are a woman climbing the corporate ladder or you're building a business of your own. And while personal … [Read more...]
5 Things I Wish I Knew in the First 5 Years of My Career
In my career in technology, I have helped many customers create wayfinding systems---the touchscreen-enabled systems that allow people to chart where they are and where they are going as they navigate a shopping center or college campus. Wayfinding is a lot like the lifelong effort of shaping a career. The first step is to identify where the “You Are Here” pin might be and … [Read more...]