NEWS AND INSIGHTS UPDATE:
Continuing to do what you’ve always done in the past is a recipe for failure. People change, the economy changes, the world changes, competitors change, and businesses must be flexible in order to successfully navigate those changes. Staying relevant means embracing change.
Carla Young of Momeo Magazine shares 4 ways to avoid doing what always worked in the past and falling into a results rut. She warns:
- Pay Attention to the Environment – Understand how the changing business environment impacts your business and ask yourself if you need to change how you do things to keep up.
- Benchmark and Measure – Quantify your results for every aspect of your business. Knowing what you saw for performance in the past allows you to evaluate if your results are continuing to be as good as previously.
- Try New Approaches – Not to say drop what you have been doing, but give a new way to doing things a try. Before you commit to a new direction, create a pilot program to test the new approach and weigh against the old way of doing things.
- Stay Sharp – Constantly look for new ideas, approaches and tools to enhance what has already worked. Pay attention to current trends and read up on success stories and ask yourself what you can apply to your business as it is today?
How do you avoid doing what always worked in the past? Leave a comment and share your tips for being flexible in business.
Get the Details: In a Results Rut? Why Always Doing What Worked in the Past Isn’t the Best Approach via www.momeomagazine.com
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Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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