Guest post by Lisa Moren Bromma (learn more about Lisa at the end of this post)
Most people assume that professionals and business owners are all extroverts. That is simply not true. In my own mastermind group many of the business owners that I share ideas with are actually shy people by nature. Being naturally introverted can be a challenge in any profession, but a business owner or professional must face the public in order to promote themselves and their business, brand or company.
In order to grow a business, they must learn to overcome their natural shyness. Here are 4 tips that can help anyone become a master self-promoter!
- When speaking in public here are the two words you should live by. Be prepared. Off the cuff, on the fly, winging it or going with the flow are not strategies you should use!
- Position yourself as an expert with the written word versus the verbal communication. Whether it is by creating a blog, posting on social networking sites or submitting articles to web sites or publications, showcase your expertise through your writing!
- Host a business event. By hosting you will get the necessary PR as the mastermind behind the event without having to be onstage and that will automatically draw business contacts to you.
- Network. Develop a few easy conversation starters and let the others talk. Stick to neutral topics, avoiding politics or religion! Also consider bringing one of your more extroverted business associates with you. They can do the legwork of getting the conversation going while you watch and learn!
Finally, don’t forget to smile! People are naturally drawn to friendly faces!
About the Author
Lisa Moren Bromma has 30 years of investing experience; primarily in real estate and in the cash-flow industry and has taught over 1000 seminars on the subject. She is the author of the newly published How to Make Money in Alternative Investments
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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Thanks for the great tips! Its more helpful.