Is your business experiencing stagnation with the Recession? If so, continue reading. Five years ago, did you see this economic recession coming? Perhaps, you did to a lesser extent, but you didn't really think it was going to be this bad, right? With that said, companies have to gain leverage and position themselves to their markets by becoming the number one choice to … [Read more...]
Has Email Marketing Become Obsolete?
Even though we are bombarded with thousands of emails per week, email marketing has not become obsolete. In fact, email marketing is one of the most effective ways to stay in touch with existing customers as well as attract new customers if it used correctly. However, many business owners waste countless hours putting together email marketing campaigns with weak copy, bad … [Read more...]
Publicity and creating brands
Many small business owners think, “There’s nothing really that special about my business that makes it stand out from everyone else’s business. How do other businesses get publicity and create brands or company identities?” Once I talk to them a bit and find out about the products and services they offer, customer service, location, etc, I usually find an angle that would … [Read more...]
Twitter, is it really what it’s Cracked Up to be?
Microblogging, particularly Twitter has revolutionized communication between people as well as companies and their markets. At first I didn’t like Twitter. In fact I didn’t even know what it was or how it worked, nevertheless understood how it related to marketing. But now that I do understand how Twitter is used and that it is the hottest new craze in terms of strategic … [Read more...]
How important is Relationship Marketing?
It doesn’t matter whether we are in a recession or prosperity, staying in touch with clients is imperative. Staying in contact not only shows that we care about our clients’ needs and wants, it also shows that they can trust us to be there for them at any given time. The more support we provide and the happier our clients are, the more they will come back and purchase from … [Read more...]
Marketing Plans: Is there a Difference Between Strategic and Tactical?
Marketing Plans: Is there a Difference Between Strategic and Tactical? I often hear my clients as well as other small business owners use the terms strategic and tactical marketing plans synonymously. When they do, I get a little nervous, especially with established business owners because it tells me that did not do their research and prepare adequately for that calendar … [Read more...]
How to Make Your Business Standout in a Cluttered Marketplace
How to Get Prospects to Make a Purchase or Contact You Immediately after Reading about Your Company Effective copywriting must follow a tone and style your audience will understand. If you are writing to an audience of financial groups, use jargon they understand. Don't write on a level that you would if you were writing to children. Figure out who your market is. Find … [Read more...]
11 Essential Branding Tips
Nowadays business competition is intense. Regardless of the product or service an organization is trying to sell, similar products or services are available. To become the first choice in a cluttered marketplace, branding online and offline is a must. Building a strong brand is one of the most important things an organization can do to increase visibility, create a good … [Read more...]