• Home
  • About
  • Contributors
  • Write for Us
    • Submit Your Content
  • Discounts & Resources
  • Education
  • Advertise
  • Contact

Women on Business

Business Women Expertise, Tips, Advice and More to Build Winning Careers and Brands

You are here: Home / Marketing / How to Make Your Business Standout in a Cluttered Marketplace

How to Make Your Business Standout in a Cluttered Marketplace

May 5, 2009 By Kristin Marquet

How to Get Prospects to Make a Purchase or Contact You Immediately after Reading about Your Company

Effective copywriting must follow a tone and style your audience will understand.  If you are writing to an audience of financial groups, use jargon they understand.  Don’t write on a level that you would if you were writing to children.

  1. Figure out who your market is. Find out lifestyle patterns and preferences, hobbies, demographics, geographics, and anything else that is relevant.
  2. Before you write anything, make sure you thoroughly studied the product or service that you are selling.
  3. Make sure your copy flows. Don’t shift tones unless it is something that you are trying to convey in your message.
  4. When writing effective copy, stay away from using the word “I.” People want to know what’s in it for them.
  5. Generating a captivating headline will get prospects’ attention. If you are going to be clever, make sure the prospect can figure it out immediately.
  6. Humans are emotional buyers. No matter what you are selling, make sure to list benefit after benefit.
  7. Develop a strong call to action. You can have great sales literature, but without a call to action, you are only going to delay getting a direct response to whatever you are trying to sell.
  8. If you are writing web copy, make sure it is filled with rich keywords, as you want to get the best search results possible.
  9. Review your copy as many times as possible. Read it one time, read it again. Put it down, then read it again. Make sure it is the best copy that you have ever written. After all, you want customers and clients to keep coming back to you for business. That’s why you are in business — right?

Kristin Marquet

Kristin Marquet serves as the Creative Director of the award-winning creative studio, Marquet-Media.com. She oversees the day-to-day operations of the studio and directs all client accounts and projects. In 2017, she launched the emerging spinoff media company, FemFounder.co that helps creative female entrepreneurs plan, launch, and scale their businesses. Passionate about learning, Kristin has advanced studies in data and marketing analytics. She has attended MIT, Boston University, and New York University and holds degrees in literature and marketing/public relations. She has contributed to Forbes.com, Inc.com, HuffingtonPost.com, Entrepreneur.com, and NYDailyNews.com.

More Posts - Website

Follow Me:
TwitterPinterest

Filed Under: Marketing Tagged With: business women, businesswomen, copywriting, women in business, Women On Business

Sponsors

DHgate - Do business with China wholesalers online

Freebie!

Join Us!

Recommended Reading

ultimate guide to email marketing

Awards & Recognition

Categories

  • Board of Directors
  • Books for Businesswomen
  • Business Development
  • Business Executive Team
  • Business Travel
  • Businesswomen Bloggers
  • Businesswomen Interviews
  • Businesswomen Profiles
  • Career Development
  • Communications
  • Contests
  • Corporate Social Responsibility (CSR)
  • Customer Service
  • Decision-making
  • Discounts & Offers
  • Education
  • Equality
  • Ethics
  • Female Entrepreneurs
  • Female Executives
  • Female Executives
  • Finance
  • Franchising
  • Freelancing & the Gig Economy
  • Global Perspectives
  • Health & Wellness
  • Human Resources Issues
  • Infographics
  • International Business
  • Job Satisfaction
  • Job Search
  • Leadership
  • Legal and Compliance Issues
  • Management
  • Marketing
  • Networking
  • News and Insights
  • Non-profit
  • Online Business
  • Operations
  • Personal Development
  • Politics
  • Press Releases
  • Productivity
  • Project Management
  • Public Relations
  • Reader Submission
  • Recognition
  • Resources & Publications
  • Retirement and Savings
  • Reviews
  • Sales
  • Slideshow
  • Small Business
  • Social Media
  • Startups
  • Statistics, Facts & Research
  • Strategy
  • Success Stories
  • Team-Building
  • Technology
  • Uncategorized
  • Videos
  • Women Business Owners
  • Women On Business
  • Women On Business News
  • Women On Business Offers
  • Women On Business Partners
  • Women On Business Roundtable
  • Women on Business School
  • Work at Home/Telecommute
  • Work-Home Life
  • Workplace Issues

Authors

Quick Links

Home | About | Advertise | Write for Us | Contact

Search This Site

Follow Women on Business

  • Facebook
  • Pinterest
  • Twitter
  • YouTube

Copyright © 2023 Women on Business · Privacy Policy · Comment Policy