Brand stories are very effective in marketing and can help you build both brand loyalty and vocal brand advocates. But how do you turn your brand messages into something consumers can actually relate to? The answer is simple. You need to develop brand experiences and create brand stories that are meaningful to your target audience. Brand storytelling has become a vital … [Read more...]
What Makes People Buy? 4 Simple Website Copy Hacks to Boost Your Sales
Your website is your gateway to the online world, and just like in the real world, first impressions last. When your visitors don’t find what they’re looking for in your site, they’ll have no qualms closing that tab and finding a site that does. Many businesses don’t realize that their websites can be powerful sales tools—but only if you build them to be. You can do this … [Read more...]
5 Tips to Prevent Your Website from Falling into a Black Hole of Mediocrity
Not everyone likes writing. Not everyone’s good at writing. But that doesn’t stop gazillions of companies from getting their employees to write their web content, to… er, save money. Often you end up with a hot mess of confused messaging, disjointed copy, and a tone of voice split seven ways to Sunday. And nobody, but no one sticks around when they’re baffled by blah-filled … [Read more...]
5 Secrets To Crafting Expert Copy
Anyone can write copy. Throw in a few words like "limited", "custom business solutions", and "exclusive" and you're already halfway there. But writing copy in the same way everyone else does isn't going to inspire your audience to read more, share your content, or even remember it. Your copy needs to be unique, fresh, and inspiring. It's sort of like cooking a meal. … [Read more...]
Is outsourcing a copywriter really worth the money?
Guest post by Tania Shofron (learn more about Tania at the end of this post) How may times have you sat down with a writing project and just couldn’t put together a sensical sentence. You knew exactly what you wanted to say, but your brain wouldn’t communicate with your fingers poised at the keyboard. But is the occasional “writer’s block” really justification for paying a … [Read more...]
How to Make Your Business Standout in a Cluttered Marketplace
How to Get Prospects to Make a Purchase or Contact You Immediately after Reading about Your Company Effective copywriting must follow a tone and style your audience will understand. If you are writing to an audience of financial groups, use jargon they understand. Don't write on a level that you would if you were writing to children. Figure out who your market is. Find … [Read more...]