The Asian market is growing quickly and there is high demand for Western products, but succeeding in business in Asia isn’t a guarantee. To succeed in Asia in the long-term, you need to have a highly localized business strategy.
Having an expert in this area on your team is critical to ensuring your business is positioned to achieve that long-term success. At the very least, you need to invest time and effort into learning from the experts before you dive into this fast-moving market.
“The opportunity in Asia is so big that you ignore it at your own peril.”
“In Asia, millions and millions of people joining the middle class is an irreversible course.”
“You don’t target the middle class. You target indulgence. You target feelings. You target emotions.”
“If you think it’s just about brand equity and placement of ads—forget it.”
Those are just a handful of the many memorable quotes that have come from business thought leaders during their appearances on Singapore Sessions. Sponsored by the Singapore Economic Development Board, Singapore Sessions takes global business challenges and brings together experts from diverse fields to come up with solutions.
Conversations can be viewed in the archive of videos offered on the Singapore Sessions website, and it’s filled with useful information for any business considering expanding into the Asian market. Recent videos answered questions like:
- How can big data and analytics spur innovation in new markets?
- How can businesses navigate Asia’s increasingly complex supply chain?
- How should companies retool their talent strategies in Asia?
- What is the right entry point for emerging markets?
Video Sponsored by Singapore Sessions:
Jim Nico says
For marketing on the cutting edge Susan is simply the best. Everything she does inspires me from her brilliant books to her writing here, to her profound insights. If you can only pick one guide who knows how to teach you to protect and polish your brand you have found her. For example I am expanding my innovations into Europe now but when I move to Asia I will be referencing Susan’s brilliance here if you know what I mean…
Susan Gunelius says
Thank you so much, Jim!
david zaval says
Thanks susan, My wife is an asian girl and read your article on women business opportunity, She get more inspired by you and she now started a business in singapore and she did very much good in business, once again thanks for inspired my wife..