Email marketing is an important part of any business marketing plan, but with so many do-it-yourself tools available today, many small and mid-size businesses and marketers are losing sales and opportunities by sending emails that are either poorly written or poorly designed.
Email Monks created an interactive infographic (see it in action here) filled with email newsletter design best practices.
Follow the tips in the infographic, and your email response rates should increase. You’ll learn everything from brand optimization, layout, and content as well as what to avoid in your email newsletter design. Scroll to the bottom, and you’ll find a checklist for mobile email design.
Email Monks also offers a handy printable checklist that you can use to improve your email newsletters.
You can see the non-interactive version of the infographic below, which you can click to view it at full size.
Via: Email Monks