Bitcoin is a word you've undoubtedly heard in the news lately, but it's still a confusing term that is often associated with nefarious transactions. The truth is that Bitcoin and other virtual digital currencies (referred to as cryptocurrencies) are becoming more mainstream, and more businesses are accepting Bitcoin for purchases every day. It's important that you understand … [Read more...]
Shopping Cart Abandonment Rates Hit 75% – Infographic
On average, three out of four online shoppers abandon their carts without purchasing. That means the global shopping cart abandonment rate is 75%. Making matters even worse for ecommerce brands is data showing that 90% of those leads go cold after just one hour! The infographic from FulleStop below shows these statistics and more. For example, did you know that 52% of … [Read more...]
10 Steps to Deliver Better Social Media Customer Service
Your business needs to have a process in place to deliver exceptional customer service when and where people are looking for it, and that includes on social media. Every day, consumers post questions about brands and products on their social media profiles, particularly on Twitter and Facebook. Some might even take the time to go to your business' Facebook Page to post a … [Read more...]
Business Leaders Strive to Combat Plummeting Employee Engagement Rates
As a manager, you've most likely dealt with poor behavior from certain employees—and even your best behaved workers may have the occasional lapse in judgment. It could be something as simple as playing on their phone during a meeting or as serious as showing up late every day. Large or small, these behaviors are signs of a deeper problem: disengagement. Statistics show … [Read more...]
High Employee Engagement Can Lead to Doubled Annual Net Profit
Did you know that companies with effective levels of employer engagement experience doubled annual net profits, 18% higher productivity, 2.5 times greater revenue growth, and 40% lower employee turnover? Those statistics come from research conducted by Pure as shown in the infographic at the end of this article. But that's not all! Management holds the cards when it comes … [Read more...]
4 Strategic Branding Opportunities Most Online Businesses Miss
There’s no shortage of ways to promote your business online. From social media to guest posting to traditional digital advertising … the possibilities abound. Unfortunately, the online space is so crowded that it can be hard to stand out and get attention. In fact, much of the advice you’ll find for building your brand is designed for companies that already have an audience. … [Read more...]
8 Steps to Create Share Worthy Infographics
Posts with infographics on my blog are the most popular. Why? It’s an easy way to convey information about a topic. For example, one of my posts with an infographic received 28 tweets. That may not seem like a lot to you, but it is to me. Sometimes a topic is understood easier by using this visual means of communication. Since it takes a lot of time and effort to create … [Read more...]
7 Reasons You Should Use Infographics
We are visual beings. People love to see colors and movement. That being the case, what can we use as a marketing strategy for our business that uses visuals? We can use infographics. Before we can implement anything into our marketing strategy, we need to know what it is we are going to use and why. So what is an infographic? It’s a way of telling a story or sharing data in … [Read more...]
Women Hold the Power in Social Media – Infographic
Did you know that women use social media more than men and they use social media sites in more ways than men do? Research from various sources has found repeatedly that more women use the most popular social media sites than men, particularly Pinterest where 33% of U.S. women who spend time online use Pinterest versus just 8% of men. That's not all. Women also access … [Read more...]
7 Unsexy Brands Show How to Succeed on Social Media – Infographic
How does an unsexy brand succeed on social media? If your brand is related to a topic that causes discomfort, embarrassment, or complete boredom, how do you get people excited, interested, and engaged on Twitter, Facebook, YouTube, Pinterest, and so on? While it might seem impossible to turn a tampon brand into a social media success story, Tampax proved that it could be … [Read more...]