Did you know that women use social media more than men and they use social media sites in more ways than men do?
Research from various sources has found repeatedly that more women use the most popular social media sites than men, particularly Pinterest where 33% of U.S. women who spend time online use Pinterest versus just 8% of men.
That’s not all. Women also access social media sites via mobile devices more than men do. Today, 46% of women use their smartphones and 32% use their tablets to check their social media accounts. For men, 43% access their social media accounts using mobile devices while just 8% do so using tablets. Women are also more likely to engage with brands, and they consume and share news content more often than men do.
Considering that social media currently ranks as the most popular online activity and 60% of social media time is spent on mobile devices, women truly are the power players in social media. Marketers should take notice.
What do you think? Are businesses doing enough to connect with women on social media? Are they doing the right things to successfully engage with women on social media?
How is your business interacting with women on social media? Leave a comment and share your tips.