Did you know that women use social media more than men and they use social media sites in more ways than men do?
Research from various sources has found repeatedly that more women use the most popular social media sites than men, particularly Pinterest where 33% of U.S. women who spend time online use Pinterest versus just 8% of men.
That’s not all. Women also access social media sites via mobile devices more than men do. Today, 46% of women use their smartphones and 32% use their tablets to check their social media accounts. For men, 43% access their social media accounts using mobile devices while just 8% do so using tablets. Women are also more likely to engage with brands, and they consume and share news content more often than men do.
Considering that social media currently ranks as the most popular online activity and 60% of social media time is spent on mobile devices, women truly are the power players in social media. Marketers should take notice.
You can these statistics and more in the infographic below from FinancesOnline.com and Ruby Media Corporation.
What do you think? Are businesses doing enough to connect with women on social media? Are they doing the right things to successfully engage with women on social media?
How is your business interacting with women on social media? Leave a comment and share your tips.
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 25-year veteran of the marketing field and has authored ten books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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I am not surprised women use social media more than men. It is exciting to hear women are the leaders in this area. Social media drives businesses, homes, finances, entertainment, sports, and much more. Some platforms are better at interacting with women — such as Google + and Pinterest. Others are not so great. Personally, I struggle with LinkedIn — but that is just me.
Thanks for the fantastic information!