How does an unsexy brand succeed on social media? If your brand is related to a topic that causes discomfort, embarrassment, or complete boredom, how do you get people excited, interested, and engaged on Twitter, Facebook, YouTube, Pinterest, and so on?
While it might seem impossible to turn a tampon brand into a social media success story, Tampax proved that it could be done on Twitter and Facebook with its Awesomely Active Girl Challenge. More recently, Procter & Gamble is trying to do it for Always, the leading global feminine care brand, with its Like a Girl campaign.
As part of the campaign (dubbed a social experiment), Always worked with documentary filmmaker Lauren Greenfield to see how people of all ages interpret the phrase “Like a Girl.” You can see the results in the video below which has been traveling quickly across social media over the past week.
Clearly, traditionally “unsexy” brands can be successful on social media. For more winning social media campaigns from brands that are most frequently described using words like boring and embarrassing, check out the infographic from WhoIsHostingThis.com below.