Content marketing should be an integral part of your marketing strategy, but your results will be limited if you don't fully integrate your content marketing efforts and surround consumers with your branded experiences. This includes making it as easy as possible for people to find your content across your online branded destinations (i.e., your website, blog, Facebook Page, … [Read more...]
7 Digital Ideas that Were Panned at the Start but Changed the Way We Work
The digital revolution is changing everything — from the way we communicate, to the way we eat. But one of the greatest transformations brought by our digital age has been in the way we work and the jobs available to the next generations. From Uber driver to App Developer and Social Media Manager, there has been a considerable rise in online job roles in recent years, many … [Read more...]
6 Ways to Build a Tribe with a Free Offer
Are you finding it difficult to build your email list? If so there may be two reasons you are having a problem. 1) You don’t have a free offer on your website. 2) Your free offer is not enticing enough for people to give you their name and email. The important thing to remember about a free offer is that it should be valuable and of the same quality as the products you … [Read more...]
5 Reasons Blogging is Important to Your Business in 2015
Research carried out by eMarketer discovered that the number of people reading blogs in the United States alone is 140 million. That is a big audience! Another research study carried out by Technorati on consumer behavior revealed that blogs have a significant influence on purchase decisions. In total, 31.1% of consumers said that reading authoritative blogs influences their … [Read more...]
Why Your Clients Dictate Which Social Media Platforms Work Best For You
Your client profile is not complete until you know which social media platforms your clients like use to communicate and how often they use those platforms. Share too much or too often and you lose them. Share too little or every blue moon, and your voice gets lost. There is a fine balanced line between informing or sharing and bombarding and overselling. You have to … [Read more...]
5 Ways to Boost the Digital Presence of Your Business
Having a strong digital presence has never been so important for doing business as it is today. Why? Because, believe it or not, your customers---both the existing and prospective ones---expect to see you out there. You may think that your business is not the kind that needs an online presence, but the truth is there is no set convention guiding which businesses should or … [Read more...]
10 Reasons To Build An Email List
Have you ever been to a website and thought, Great content! I’ll sign up for their emails? The problem, they have no place to sign up. Perhaps they thought an email list wasn’t important. That’s what one business owner told me at a networking luncheon. Proudly, she told me about the thousands of visitors she gets to her site. When I asked what her opt-in offer was she … [Read more...]
7 Unsexy Brands Show How to Succeed on Social Media – Infographic
How does an unsexy brand succeed on social media? If your brand is related to a topic that causes discomfort, embarrassment, or complete boredom, how do you get people excited, interested, and engaged on Twitter, Facebook, YouTube, Pinterest, and so on? While it might seem impossible to turn a tampon brand into a social media success story, Tampax proved that it could be … [Read more...]
5 Marketing Automation Mistakes to Avoid at All Costs
The implementation of a marketing automation tool can go wrong for a number of reasons---from the lack of adequate training for your staff to the lack of clearly defined goals. Even if you get the best solution, it could still remain gravely under-utilized. Not taking full advantage of your marketing or web-sales automation tool is a sheer waste of money. Thus, you should … [Read more...]
Contact Forms with 3 Fields Drive Highest Conversions – Infographic
According to the data in a new infographic from SingleHop, contact forms with three fields drive the highest conversions. In fact, conversions decrease as the number of fields increases. However, if you value the quality of the leads you get over the quantity, then you should know that as the number of fields increases in contact forms, the quality of leads increases, … [Read more...]