If you’re interested in the Harry Potter phenomenon, then you might enjoy my new book, which was released in the U.K. back in June and in the U.S. today – Harry Potter: The Story of a Global Business Phenomenon.
In my book, I discuss how Harry Potter grew to become an international phenomenon and analyze the steps others would need to take to duplicate that success. The book is written for both Harry Potter fans and non-fans to understand and appreciate from a business, marketing and branding perspective.
You can read my interview with Mary Emma Allen on b5media’s HomeBizNotes blog to get more details, and you can even enter to win a copy of Harry Potter: The Story of a Global Business Phenomenon.
The book is available in bookstores and online through sites such as Amazon, Barnes & Noble, Borders and more.
Image: Susan Gunelius/Palgrave Macmillan
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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