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When you’re a small business, you can feel like a minnow in a sea of sharks. Know that there will always be more experienced and reputable companies than yours, but you’ve got something bigger companies don’t; the ability to adapt.
When you’re a small company, it’s easier to implement new technology and initiatives. Communicating with your team and adapting to the marketplace is a chameleon-like trait that SMEs have that the competition can’t emulate. Here are some new trends that will have your minnow of a company out-swimming even the sharks.
Online Collaboration Software
When you’re just starting out, it’s understandable that you’re trying out different software in an attempt to find what best works for your company. Once you realize that your pathway of communication is stretched over multiple platforms, it’s time to embrace the virtual workplace that is collaboration software.
Imagine an all-in-one platform that consolidates the programs you’re currently using to communicate in a readily available, accessible place. These novel programs are typically free or cost nominal fees for smaller companies. Cloud-based programs typically offer unlimited storage, video conferencing, real time messaging, are accessible by any device, and allow you to map out and assign clearly defined tasks to employees.
Transitioning to an exclusively digital platform grants employees the option of working remotely. While this isn’t an option every employer wants to award, it’s always nice to have the various options at your disposal.
Online Marketing Strategies
With the internet having made our world so interconnected, the consumer base of your company is only hindered by the reach of the internet. This being the case, it’s of the utmost importance that you have a strong online presence.
Using online marketing tools such as SEO (search engine optimization) can have a dramatic effect on where your company lies on search engine results pages. With the majority of internet users using search engines to find what they’re looking for, if your website doesn’t rank on the front page, you’re probably going to lose out to a competitor. SEO is a free and organic method that enables you to bolster your site’s visibility by speaking a language that search engines understand.
Another must-know acronym is PPC (pay per click). PPC is an advertising strategy that is exclusive to the internet. All of those ads you see popping up at the top of your search engine results pages are results of PPC. The most popular program that employs PPC is Google AdWords. Understanding how to implement PPC will allow you to put your business in touch with customers who are searching for a service or product that your company offers.
Integrating these two strategies into your company will streamline your business and make you a bona fide competitor in your marketplace.