I love reading the morning newspaper. The actual get-your-fingers-covered-with-newsprint paper newspaper. I rue the day when it is just too financially unacceptable for the Fourth Estate to continue rolling the presses. I try to avoid my newspaper's new "Morning Edition" because all too often it is filled with death and disaster news. I don't want to fill my brain with this … [Read more...]
Ever Manage Annoying Employees? Read this to learn how to handle them.
Dealing with difficult people in our personal lives is different then dealing with them in our professional lives, especially when we are the supervisor or manager. Difficult employees or co-workers usually have an excuse for everything; they are late, they leave early, they never get their work completed on time, and if it is completed on time, it is usually sub-par, they ask … [Read more...]
How to write a quick and effective press release
Part of any promotional strategy for any size business in any industry or market should be the Press Release. This simple tool is used to communicate information – news. The classical definition of “news” is that this is information that is new…something heretofore not yet announced or known. A press release should also impart value to the reader. That value can … [Read more...]
7 Steps to getting publicity by using press releases
Are you asking yourself, why hasn’t my company’s name been in ink yet? Continue reading to find out why many editors and reporters gloss right over your press releases and why they end up in the garbage Are you violating the cardinal rule of publicity? If so, it’s because editors and journalists don’t care about you. They don’t want to read self-serving press materials … [Read more...]
Who wants to double or triple their website traffic almost immediately?
Are you getting the most out of your online marketing? The Entrepreneur’s Guide to the Search Engine Marketing Plan So many people pose to be marketing experts, when in fact, some may actually be, but in my experience, I’ve come to find that most are full of hot air. They claim you will get thousands of visitors and increase your conversion rates by 100% if you purchase … [Read more...]
Quick Marketing Tips for Steady and Long Term Growth
With today's marketplace so cluttered, business owners have to differentiate themselves from the rest of the bunch. Continue reading to learn some of the fastest ways to market your business in a cluttered market. All marketing material images and tones should coincide with your brand. Website, postcards, mission statement, slogan, brochures, newsletters, letters, press … [Read more...]
Blogging – The New “In” Marketing Strategy
Blogging has become the most innovative marketing strategy since the creation of the Internet and the print sales letter. Blogs are great for online marketing campaigns because they are interactive communities for business owners and their audiences. Blogs, mostly have been used as substitutes or supplements to websites because they are user-friendly, easy to manage and … [Read more...]
6 Best Tips to Online Cost Effective Marketing
Is your business experiencing stagnation with the Recession? If so, continue reading. Five years ago, did you see this economic recession coming? Perhaps, you did to a lesser extent, but you didn't really think it was going to be this bad, right? With that said, companies have to gain leverage and position themselves to their markets by becoming the number one choice to … [Read more...]
Has Email Marketing Become Obsolete?
Even though we are bombarded with thousands of emails per week, email marketing has not become obsolete. In fact, email marketing is one of the most effective ways to stay in touch with existing customers as well as attract new customers if it used correctly. However, many business owners waste countless hours putting together email marketing campaigns with weak copy, bad … [Read more...]
Publicity and creating brands
Many small business owners think, “There’s nothing really that special about my business that makes it stand out from everyone else’s business. How do other businesses get publicity and create brands or company identities?” Once I talk to them a bit and find out about the products and services they offer, customer service, location, etc, I usually find an angle that would … [Read more...]