I think that Twitter, more than Google, is turning into the best search tool for people in real-time. I use it to find people who are talking about the same things I'm interested in. For example, in my account, I've saved these searches: http://search.twitter.com/search?q=minority+women+business http://search.twitter.com/search?q=green+women+business And I … [Read more...]
Twenty Tips for using Twitter
You've either just started your Twitter account or you're thinking about taking the plunge for your business. You might have been reading about the incredible ability of the Search function on Twitter to find real-time, individual conversations about the keywords that you're passionate about: search.twitter.com. For this tool, along with all others, consider: what are you … [Read more...]
Spring Business Contests
Business contests are a great way to get needed visibility for a new start up, gain recognition for your hard work, or even win cash and prizes. Business contests target companies and entrepreneurs in all shapes and forms- there are contests for large businesses, start-up ideas, and women entrepreneurs. Spring is the prime contest season- most applications are due by the … [Read more...]
Networking: It’s About Giving
What is the real purpose of networking for business? Traditionally, it has always been about meeting people in order to acquaint them with your business, and hopefully, to solicit their support to build your business, or better yet, to get an immediate referral! The traditional goal has always been more about quantity than quality. How many people can I meet at one event? How … [Read more...]
How Women Can Use Social Media to Advance Their Businesses
Post by Amy Blais, contributing Women On Business writer At the WPEO, we get a lot of questions from WBEs about social media. Mainly, women business owners are asking how to use social media to advance their business. If you haven’t already started engaging in the social media trend, now is the time. Social media sites can be used as a low cost marketing tool to reach … [Read more...]
THE 3 Rs of Marketing – Reuse, Recycle AND Reduce
Guest Post by Sherrell Dorsey (Learn more about Sherrell at the end of this post) In the current economy, we have all seen companies of all sizes announcing layoffs and budget cuts. People are spending less and finding new ways to cut their expenses. As a business owner you may have already begun to cut your marketing budget, and although it is a great way to reduce expenses, … [Read more...]
Word of Mouth Marketing
I have always maintained that the best way to market is by word of mouth. Communicating with your network is the most powerful and important marketing vehicle you've got. I was so pleased to read Seth Godin's blog last week, because he validated this marketing approach and labeled it, the secret of new marketing. In his blog, Seth states: Find ten people. Ten people who … [Read more...]
Behind Every Great Idea Lurks Many Critics Waiting to Make It a Bad One
Post by Tanya Goodwin-Maslach, contributing Women On Business writer You remember when you just started something, and all the creative juices were flowing, your mind was abuzz constantly, and you thought “Who’s NOT going to love this?!” Well at the dawn of your first major success, that first big milestone, your critics will peep out from behind the corner and show you the … [Read more...]