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Leverage Flexibility as a Differentiator When the Economy is Weak

March 13, 2009 By Susan Gunelius

Post by Liz Cullen, contributing Women On Business writer Last week, Amy Blais discussed our WPEO Awards Breakfast, honoring Women Business Enterprises (WBEs) and corporate sponsors. Leading up to the program, we were apprehensive. Last year was our 10th anniversary and the tone of the event was celebratory. We unveiled a video and toasted our achievements. This year, we knew … [Read more...]

The Importance of Networking in a Down Economy

March 10, 2009 By Bonnie Marcus

I think by now we have all accepted the fact that our economy is in crisis and there is not an immediate panacea to catapult us back to financial stability. Every day we hear of more businesses going bankrupt and laying off employees. Perhaps you are lucky enough to be employed or  own your own business. Even if you are currently unemployed, now is the time to get out there … [Read more...]

Data Mining: The Hidden Power

March 8, 2009 By Echo Garrett

“Knowledge comes by eyes always open and working hands; and there is no knowledge that is not power.” Ralph Waldo Emerson Picture this: A thirty something young lady, vivacious, high energy working as a Recruiter for an Employment Services organization. Her previous work experience is varied; managing the technical support for a national fitness chain, Non-Profit work and … [Read more...]

You are where you are; but how did you start?

March 7, 2009 By WOB

Primary school. High school. College. University. Job. The commonly accepted ‘normal’ route into the world of... well, almost anything. Whether your passion is academia or advertising, philosophy or physics, the job you’ll spend much of your life toiling over awaits you at the end of university. This is the advice I may have been giving next weekend, if Cambridge Science Week … [Read more...]

Is the Fear in Today’s Economy Causing Us to Forego the Marketing “Bulls Eye”?

March 1, 2009 By Susan Gunelius

Post by Echo Garrett, contributing Women On Business writer I was taken in this week by an interview with Steve Ballmer, Microsoft’s high energy CEO. He outlined Microsoft’s ambitions to expand their presence in online search, smartphones, servers, netbooks and even Microsoft retail stores. While critics hid no reservations or criticism of the plan that seemed to … [Read more...]

Plan for a Healthy Business Strategy – Even in the Down Times

February 27, 2009 By Susan Gunelius

Post by Tanya Maslach, contributing Women On Business writer Carl Jung wrote once that “Man needs difficulties; they are necessary for health.” Being that Jung was a psychiatrist, I presume he meant mental health. And I have to agree with the guy. Our problem, as humans, is that we really take our physical (and mental) health for granted. Remember the last time … [Read more...]

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