Business Profits Radio is a satellite radio show hosted by business expert, Robert Skrob.Â
This week, Robert interviewed Susan Gunelius, author of Kick-ass Copywriting in 10 Easy Steps, to learn more about how to build your business and the buzz around it using simple techniques for creating compelling marketing messages.
Some of what Robert and Susan discussed included:
- How to identify what advertising is working.
- The first thing to do whenever you’re creating a new advertising piece.
- Seeing your ad in the eyes of your customer, so you can predict what will move them to action.
- Easy ways to create advertising that doesn’t take a lot of time or money.
- Making sure you clearly outline exactly the action you want your prospect to take as a result of reading your ad.
To listen to Susan’s interview with Robert on Business Profits Radio visit www.robertskrob.com/BPR and select the “Selling Your Way Out of a Recession” headline.
Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 30-year veteran of the marketing field and has authored a dozen books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).
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