Sponsored by Visa Business: Is your brand fun or serious? Is it friendly or professional? If your brand were a person, what type of person would it be? What is your brand personality? Every brand has a personality that positions it in consumers’ minds in the marketplace. Over time, your brand personality could become so distinct and so well known that it becomes a … [Read more...]
8 Legal “To-Do’s” for Your Rebranding Campaign
Many factors influence a business’s decision to undergo a rebranding initiative. Whether the process occurs intentionally in an effort to reposition the brand or move it upmarket, or unintentionally as a result of unplanned circumstances, such as a bankruptcy or corporate restructuring, it must be carefully considered and thoughtfully planned. Presenting a differentiated … [Read more...]
Enter the Brand New Year Sweeps to Win the Ultimate Brand Identity Package
I'm excited to start the new year with news about an exciting contest being held by a Women on Business reader. The team at Vionet Graphics is hosting a "Brand New Year Sweeps" and giving away an "Ultimate Brand Identity Package" valued at $1,500. Women on Business is not affiliated with this contest in any way. We're just sharing it because the prize sounds great. Good luck … [Read more...]