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How to Identify and Develop Your Brand Personality for Small Business Success

July 11, 2014 By Susan Gunelius

brand

Sponsored by Visa Business: Is your brand fun or serious? Is it friendly or professional? If your brand were a person, what type of person would it be? What is your brand personality? Every brand has a personality that positions it in consumers’ minds in the marketplace. Over time, your brand personality could become so distinct and so well known that it becomes a … [Read more...]

8 Legal “To-Do’s” for Your Rebranding Campaign

March 27, 2014 By Kelley Keller

brand

Many factors influence a business’s decision to undergo a rebranding initiative.  Whether the process occurs intentionally in an effort to reposition the brand or move it upmarket, or unintentionally as a result of unplanned circumstances, such as a bankruptcy or corporate restructuring, it must be carefully considered and thoughtfully planned. Presenting a differentiated … [Read more...]

Enter the Brand New Year Sweeps to Win the Ultimate Brand Identity Package

January 1, 2013 By Susan Gunelius

brand

I'm excited to start the new year with news about an exciting contest being held by a Women on Business reader. The team at Vionet Graphics is hosting a "Brand New Year Sweeps" and giving away an "Ultimate Brand Identity Package" valued at $1,500. Women on Business is not affiliated with this contest in any way. We're just sharing it because the prize sounds great. Good luck … [Read more...]

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