When power words are said we all have a fast reaction. There is an image that comes to mind depending upon what we learned in our families and cultures. So, take a moment and see in your mind’s eye a picture of the word “man”. Did you see a strong, muscular guy, perhaps wearing jeans and a fit to the skin tee shirt? Maybe it was a sophisticated type in a well tailored suit with … [Read more...]
Authentic Leadership
I was recently at the Pa. Governor’s Conference for Women with the theme of “rethink, resolve, renew”. It was a mighty meeting. There is nothing like thousands of women who are claiming their power to partner with their male counterparts in the world of work. One of the sessions was of exceptional interest to me. The theme was about enabling authentic leadership. That word, … [Read more...]
Leadership is important role for the solo business owner
Having a business for which you are the owner, sole decision-maker and worker bee can sometimes seem unwieldy. Often it seems to be too many things to do and not enough time to do them. How can anyone be successful in a solo venture? I believe the key is to know the importance of the role of leadership. Every organization - whether a one-person business or a mega-global … [Read more...]
Lessons taken from big business for the benefit of small business
I love reading the morning newspaper. The actual get-your-fingers-covered-with-newsprint paper newspaper. I rue the day when it is just too financially unacceptable for the Fourth Estate to continue rolling the presses. I try to avoid my newspaper's new "Morning Edition" because all too often it is filled with death and disaster news. I don't want to fill my brain with this … [Read more...]
How to write a quick and effective press release
Part of any promotional strategy for any size business in any industry or market should be the Press Release. This simple tool is used to communicate information – news. The classical definition of “news” is that this is information that is new…something heretofore not yet announced or known. A press release should also impart value to the reader. That value can … [Read more...]
Evaluate Progress
Post by M.J. Ryan, contributing Women On Business writer Pamela Busch owns a restaurant in San Francisco. Like everyone else, she felt the pinch of the economic downturn as people stopped going out to eat. She decided to adapt by offering a three-course tasting menu at a set price. Great. Her desired outcome is to stay in business. She’s accepted the fact that change is … [Read more...]
Conversation with an internet marketing student
I had occasion this past weekend to have an engaging conversation with a student studying internet marketing. He was interviewing me on a different topic as part of a class assignment and showed me one of his textbooks…about internet marketing. That led to our discussion. At first we talked about various types of online applications that are available to join or be a part … [Read more...]
Develop A Business Plan and Change It Up On A Regular Basis
Post by Kristy Straka, contributing Women On Business writer Most people in business believe that you should make a business plan and “stick to the plan”. I disagree with this philosophy completely. When you imagine your exciting new business most of you imagine it as a business that will be great . . . people will love it, and you will be successful. That’s great … [Read more...]
What is Your Alternative Revenue?
Post by Kristy Straka, contributing Women On Business writer In the early stages of our business plan, we had a set focus. We should all have a set focus because that is what our initial thoughts are. As we continue the business plan and actually put the business plan into motion, we realize that WOW!, I should have done this or I should have included that! This creative … [Read more...]
The Business Case for Hope
Post by M.J. Ryan, contributing Women On Business writer Think hope is not something we need in the hard business world? Think again. In these challenging times, says psychologist and hope researcher Shane J. Lopez, it’s a crucial business skill. Here’s why. When we’re faced with challenges, as I describe in AdaptAbility, it is crucial that we think as innovatively and … [Read more...]