I had someone recently ask me, "Do I need a website of my own since I already have an active social media presence?" The short answer: No. A website isn't a requirement, no different than any other marketing medium. You’re the boss, and you’ve earned the right to decide what marketing strategies you’ll pursue and what marketing strategies you won’t. It all boils down to your … [Read more...]
3 Easy Ways to Differentiate Your Website
Every business has one. Most of them do little or nothing to help your business. What is it? A website. The sad reality is that most websites disappoint. They fail to deliver the results you hope for. If you want to differentiate your website and make it exceptional, follow the following tips: 1. Don’t Make Your Website a Brochure The best websites are … [Read more...]
The Most Common Small Business Website Mistakes and How to Avoid Them
What is it? Most businesses own one, yet it doesn't do anything for them. A website is an essential marketing tool that each and every small business must have. A website is generally the place where potential customers have their first contact with your business. Therefore, your business can’t afford to risk leaving a bad impression there. Business owners often settle … [Read more...]
Grade Your Website Effectiveness to Boost Results
Is your website effective? Most business owners don't really know if there website is designed and coded in the most effective ways to drive the best results for the company. It looks good, sales are doing just fine, and traffic is on the rise. Unfortunately, that only tells you part of the story. If your business is dependent on its website (and how many businesses aren't … [Read more...]
Top 10 Website Design Trends to Start Using in 2015
These days, having an aesthetically-pleasing, user-friendly website is a must. It's often the first, and strongest, impression your brand leaves on increasingly Internet-savvy customers. As such, you need to incorporate website design elements that are unique, elegant, and enhance the user experience. Consider trying out some of the top website design trends for 2015 to give … [Read more...]
6 Tried and True Ways to Increase the Effectiveness of Your Website
Your website can work for or against your mission, whether you’re an entrepreneur with a product to sell or simply looking to build your personal brand. With a mission that is clearly defined and presented throughout your website, you’re sure to find an increase in your website’s effectiveness. Follow these six tried and true tips to help you in the process of increasing the … [Read more...]
6 Steps To Make Your WordPress Site More Secure
WordPress is one of the most popular blogging platforms on the web today for a lot of reasons. It is easy to use, open-source, affordable, and highly customizable. These great features have resulted in WordPress being the product of choice for 10s of millions of site owners all over the world. While the success of WordPress is a testament to its quality, it has also made … [Read more...]
3 Benefits of Having an Irresistible Website
Having a website that is irresistible can make a huge difference for you and your business. In fact, I would even say that it’s vital for your website to be absolutely irresistible, and without that your site is not going to be as effective as it’s meant to be. So why does your website need to be irresistible? Here are 3 benefits that you will see when you have an … [Read more...]
5 Costly Website Mistakes and How to Avoid Them
Your website can be a powerful tool for marketing you and your business. It gives you a platform to reach your audience, to connect with your ideal clients, and to show them how you can help them. Whether you have a local or an international business, a website can definitely boost your sales! You can’t just throw up a website and hope for the best, though. There are certain … [Read more...]
3 Steps to Go PRO with Your Business Website and Make more Money
Your business website and the rest of your online presence can be a great tool to help you market your business and get more sales. In fact, that is its PURPOSE. Your online presence is simply a platform to share your big message, attract new clients and bring more sales to your business. If your website isn’t bringing you fabulous new clients and making you money, then it’s … [Read more...]