Post by Jane K. Stimmler, contributing Women on Business writer The holiday season is a time of giving to friends and family. And, with the year's end in sight, it's also the time for getting a tax deduction for charitable giving. With more and more women in the workforce and therefore, presumably, in control of a significant amount of money, I got to wondering how … [Read more...]
5 Important Things to Remember as an Entrepreneur
Guest post by De Francis (learn more about De at the end of this post) I attended an entrepreneur course several weeks ago. Many aspects were discussed that revolved around entrepreneurship and small business ownership. One day we had a guest speaker and reflecting on what stood out the most during his visit was the following: 1. Talk about your purpose and passion! Or more … [Read more...]
The Homecoming Queen Grows Up (kinda)
Guest post by Susan Finerty (learn more about Susan at the end of this post) I wasn't Homecoming Queen--I was on the court. I still have dreams of winning. There I am, in my dusty rose-colored gown, flower bouquet in hand, tiara on head. But then I wake up and remember that I am a 40-something mom and a consultant to Fortune 500 companies and nobody is going to put a … [Read more...]
How To Have A Scroogeless Holiday-5 Charitable Giving Strategies
Guest post by Lena Rizkallah (learn more about Lena at the end of this post) Whether it’s for a cause or organization we believe in, or solely for tax purposes, this is the time when many of us make our first and/or final charitable gifts to charity for the year. Here are five smart charitable giving strategies to keep in mind: 1. Clean out your closets! And your kids’ … [Read more...]
The Rewards of Mentoring
Post by Jane K. Stimmler, contributing Women on Business writer A few days ago I received an out-of-the-blue email from a former intern at my firm thanking me and my business partner "for being such fantastic mentors." It was great to hear from her and learn about what she's now doing a decade later. And, it was also a surprise - a very pleasant one - to hear that she … [Read more...]
WHY WOMEN’S NATURAL SOFTER SKILLS ARE COMING TO THE FORE IN BUSINESS
Guest post by Paula White (learn more about Paula at the end of this post) There is a step-change in the way businesses are promoting themselves. Facebook, Twitter, Linkedin are seeing huge surges in registration, as businesses realise this is where they need to be to compete in today's market. So what are the main differences between standard marketing / advertising, and … [Read more...]
The Prodigal Daughters of Business
Guest post by Angel Liberte (learn more about Angel at the end of this post) It was back in 2008 that I found myself, at the age of 47—a published writer, former spokesperson for TV and radio, once well-known in my field—mopping up splattered spaghetti sauce from the kitchen floor and catching watermelon pop-ups, while two small children took their best shot at killing each … [Read more...]
4 Simple Steps to Creating a Dynamite Unique Selling Proposition for Your Business
Guest post by Elizabeth Southall (learn more about Elizabeth at the end of this post) What makes your business unique? And why should your customers buy from you instead of your competitors? In today’s point-and-click world of rapid fire technology, we have access to so much instant information at our fingertips. Online customers have more choices than ever and they’ve … [Read more...]
Your End-of-Year ‘To Do’ List
Guest post by Lena Rizkallah (learn more about Lena at the end of this post) It’s the last quarter of 2010 and the holidays are right around the corner. Soon, many of us will line up outside of Best Buy and Walmart hustling for the lasted Wii game or monster truck. But before we pull out the old synthetic Christmas tree and plastic Santa, it’s a good idea to make sure our … [Read more...]
The Do’s and Don’ts of Government Marketing
Post by Veronica Eyenga, contributing Women On Business writer B2G (Business to Government) marketing requires different strategies than B2C (Business to Consumer) and B2B (Business to Business) marketing. Minor missteps that might be easily remedied in B2C and B2B marketing campaigns can cause major problems when marketing to the government. The sales cycle for B2G marketing … [Read more...]