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Rethink the Value of Each Customer for Efficient Growth

March 18, 2013 By Community Member

Guest Post by Elizabeth Dillon of Digital Marketing NOW (Learn more about Elizabeth at the end of this post) Do you know how much your customers are worth? If not, you could be throwing away significant money on ineffective marketing initiatives. To maximize your marketing and, ultimately, your revenue, you must understand your customer’s lifetime value (CLV).  The … [Read more...]

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