I’ve often heard – if we could only afford to send out more pieces of mail, have more events, do more advertising and marketing – then we would have everything! It seems logical, you do more to get more, but it isn’t always right. At Red Zone Marketing, we often roll out new products and offerings. In September we rolled out Red Zone University. We started in August by … [Read more...]
Top 10 Email Marketing Takeaways from 2009
Guest post by Janine Popick, CEO of Vertical Response (see disclosure below) 1. Get Social The web's most successful companies have discovered the power of Facebook, Twitter, LinkedIn, and other social media to connect with their customers. 2. Host then Post Web 2.0 marketers have found a great way to expand their readership beyond their opted-in subscribers. Create a … [Read more...]
Has Email Marketing Become Obsolete?
Even though we are bombarded with thousands of emails per week, email marketing has not become obsolete. In fact, email marketing is one of the most effective ways to stay in touch with existing customers as well as attract new customers if it used correctly. However, many business owners waste countless hours putting together email marketing campaigns with weak copy, bad … [Read more...]