In the online world, it is easier than ever to simply do an online search for an image you want, find a suitable photo, and copy/paste into your blog or website to make it look perfect. Nothing wrong with that, right?? WRONG!! Using photos and images you find online can be extremely tricky because of a little thing called copyright. Essentially, US Copyright laws prevent … [Read more...]
What is a Trademark?
A trademark is a word, tagline, logo, and/or design that identifies the source or brand of that particular item – think Starbucks’ logo or the ADIDAS symbol: we all know right when we see those logos what brand is involved without needing to see either company name. This is a source or brand identifier. So what the heck does this mean for you? In plain English, it’s the … [Read more...]
Why Your Trademark Registration Might Be Useless – Infographic
Did you know that registering a trademark doesn't always mean you can protect your brand name, product name, logo, or other marks? Believe it or not, you can obtain a trademark registration but in the future, if someone infringes on your trademark rights, you might not actually be able to do anything to stop them. The reason is simple. If your trademark is too descriptive, … [Read more...]
3 Types of Trademark Misuse in Social Media – Beware and Be Informed
The most recent issue of Social Media Monthly magazine includes an article written by intellectual property attorney, Kelley Keller (who is also a Women on Business contributor). The article is filled with great information about trademarks, including a clear description of the three primary categories of trademark misuse that happen in social media. If you run a business … [Read more...]
IP is the New Black
Last night I learned the best business information that I have heard in quite a while from Oliff & Berridge, PLC wait for it-Intellectual Property Rights. In building our empires we are so caught up in success and growth that we don’t think about risk. After you have spent years building your brand recognition and customer base, how easy is it for someone to come along and … [Read more...]