With 332 million existing users and two more people joining every second, LinkedIn is the top-of-mind network for professionals looking to advance their careers. LinkedIn offers five significant opportunities to expand your network that save time and escalate your visibility: Marketing Branding Networking Communicating Researching people Here are three areas … [Read more...]
7 Quick-fire Ways to Make LinkedIn Work for Your Brand
For most people, social media equals Facebook, Twitter, Google+ (no, really!), Instagram, or Pinterest. Social media is like your favorite bar where you go to unwind, meet interesting people and have a generally good time. But what if you had a chance to share a drink with the CEO of a Google or the CMO of Nike or even the Lead Designer at Ikea? That is exactly what … [Read more...]
How to Have Board-Level Conversations on LinkedIn
Board Guru™ Tracy Houston of Board Resource Services, LLC was kind enough to share her insights about how to use LinkedIn for board networking with Women on Business. She offers some great suggestions to help you leverage the leading professional social networking site to begin executive-level conversations with other business leaders. Following is Tracy's advice. She … [Read more...]
LinkedIn Reveals the 100 Most In Demand Employers [Infographic]
Using its huge data set, LinkedIn has researched and ranked the 2012 100 most "InDemand" employers in the world. At the top of the global list are Google, Apple, and Microsoft, Facebook, and Unilever, in that order. In the United States, the most sought after employers are Google, The Walt Disney Company, Facebook, Apple, and Salesforce.com, in that order. Michael Li of … [Read more...]
Using LinkedIn to Recruit Talent
The economy has drastically changed over the past decade. With companies loosing revenue, and many shutting down entirely, employers have had to lay people off and many temporarily stopped hiring. While these knee jerk reactions were often warranted to save companies from financial failure – a business cannot sustain long term without appropriately staffing itself to meet the … [Read more...]
Marketing Yourself Through Social Media
Social Media is becoming a mandatory part of every day life and an essential part of career success in this day and age. Brands that had been having trouble or are just looking for an additional push in sales are seeing resounding success due to their digital media campaigns like Old Spice, Google, Chrome, and Starbucks. If brands can do it, so can you. In this article I will … [Read more...]
Why Some are Fearful of Social Media
In the financial services industry, compliance departments are up in arms because of industry rules requiring firms to retain records of all the social media conversations that their advisors are having. The Securities and Exchange Commission has been reported to be conducting a sweep of registered investment advisers' use of social media and social networking (Investment … [Read more...]
The Value of SMO-Greater ROI than SEO
I was asked recently about SEO and its importance for my home-based business. SEO? Is Search Engine Optimization important for my business? To be honest I'm not really sure. I think SMO is more valuable. What is SMO? It's Social Media Optimization. And for my home-based business I'm much more interested in the ROI on my social media efforts. [ROI? That's Return On … [Read more...]
Sharing Your Credit Card Purchases with the World is the Hot New Trend. Are You Kidding Me?!
Would you want the purchases you make on credit cards public for the world to see? Allowing friends and strangers to not only see what you buy, but share their thoughts and comments about it too? Well now you can if you sign up at Blippy.com, a website started in January that allows you to, “see and discuss what everyone is buying.” Most of us make credit card purchases on a … [Read more...]
Microsoft releases technology for Connecting – How can it impact your business?
Microsoft has just released Outlook Social Connector, an add-in for Outlook that links your emails and contacts to your LinkedIn network. It’s available as a free download for Outlook 2003, Outlook 2007 and Outlook 2010. It allows you to view existing LinkedIn connection profiles, their profile picture, recent updates, and allows you to add new connections without ever leaving … [Read more...]